This study adapts a multi-level view of culture, including society- and family-based gender norms and the family embeddedness perspective, to predict the career status of a sample of 2897 young Europeans (aged 18–35) from 11 countries, with at least one self-employed parent. We find that gender identity is associated with career status such that a woman is more likely than a man to be an employee vs. a successor to a family firm but no less likely to be a founder as compared with either being an employee or successor. However, certain family and society-level culture variables combined with gender identity reverse these trends. A woman with caring responsibilities is more likely to be a successor than either a founder or employee. Also, while two-way interaction effects for traditional gender norms and having a self-employed mother are weak or not significant, the study finds that in combination, a woman reporting both traditional gender norms and having a self-employed mother is more likely to be a successor than being either an employee or a founder, reversing gender identity main effects. Incorporating the family embeddedness perspective and the role of culture in occupational choice, we develop a better view of the gender gap in entrepreneurship, finding that the family may serve as a stronger influence than society when implied norms of these two levels of culture clash. By examining actual rather than intended career choice, we also contribute to the occupational choice literature on youth employment.

In this study, we ask how work values impact different forms of labor market participation of young adults across Europe. We define work values as individuals’ intrinsic and extrinsic motivations to work and the value of work as the importance or centrality of work in individuals’ lives. We use data gathered from young adults in eleven European countries in the CUPESSE project to investigate the role of the two sets of values regarding employment and self-employment. We then replicate our analysis on a larger sample using data from the European Social Survey (ESS). Our findings suggest a high importance of nonpecuniary benefits for self-employment. Analyses based on both CUPESSE and ESS datasets clearly showed the high, positive impact that independence and creativity have on self-employment. We also show that extrinsic values, such as job security, are more important for employees than they are for the self-employed. Additionally, we find that the value of work in life does not differ between the employed and the self-employed. In sum, these findings suggest that values related to self-employment are not rooted in a general value of work, as Max Weber postulated in his Protestant Work Ethic nearly one hundred years ago, as much as in the aim to achieve personal satisfaction.