In this article, we analyze the impact on hotels of the ISO 14001 environmental certification system from the customers’ perspective. Based on a comparison of customer ratings of 6,850 hotels in Spain with and without ISO 14001 certification, overall guests rate the hotels with ISO 14001 certification higher than those without the certification. These results are stronger for hotel comfort and hotel services compared with other hotel attributes. Moreover, the most significant differences were found in the upscale four-star hotels. While the study does not reveal causes for these findings, the implication is that the highest end five-star luxury hotels do not gain distinctive differentiation by having the ISO 14001 certification, while for three-star hotels, guests’ price sensitivity overrides environmental concerns. At the four-star level, however, hotels seem to be able to gain a distinct market advantage from environmental certification. For all hotels, the management discipline provided by ISO 14001 can provide a competitive advantage.

Concerned about climate change, cooperatives in the wine sector are beginning to adapt their strategies, guided by cooperative principles that encompass high social responsibility and the pursuit of community values. In this context and focused on the analysis of the decisions that drive firms to be more environmentally sustainable, our goal is twofold. On the one hand, we wish to examine whether there exist differences between cooperative and non-cooperative firms as regards their environmental proactivity. On the other hand, we hope to demonstrate the diversity of behaviors within the category of cooperative firms, identifying the possible patterns of environmental proactivity in Spanish cooperatives in the wine sector. We first conducted a difference of means t-test for independent samples (n = 251; sampled in 2017)—cooperatives (51) vs. non cooperative firms (200)- and then a two-stage cluster analysis and a subsequent variance analysis, using SPSS 24. Our results show no significant differences between cooperative and non-cooperative firms concerning their environmental behavior and underlines the diversity within the cooperatives in the wine sector as regards their environmental proactivity, revealing the existence of proactive, preventive and activist patterns of behavior. These patterns also show differences in the motivations for their environmental behaviors and their assessment of financial performance.

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La docencia virtual se ha convertido en una herramienta habitual en nuestras universidades presenciales. Las nuevas metodologías de aprendizaje para los estudiantes, junto a nuevas técnicas pedagógicas al amparo del nuevo Espacio Europeo de Educación Superior, han posibilitado que tanto la red Internet como las nuevas tecnologías de la información y la comunicación (NTIC) se conviertan en nuevas opciones de enseñanza que combinan diferentes recursos pedagógicos, haciendo compatible la presencialidad y la no presencialidad. Estos nuevos sistemas de enseñanza son capaces de controlar los tiempos de aprendizaje, así como la cantidad de trabajo desarrollado por el alumno, lo que aporta una mayor información a los procesos de enseñanza-aprendizaje.Nos encontramos ante una verdadera transformación de la docencia superior en las universidades presenciales: la buena integración de las NTIC en la actividad docente abre nuevas posibilidades para los contenidos que forman parte de la actividad formativa, sin perder de vista las nuevas capacidades que se ofrecen en este ámbito a los propios estudiantes.El presente trabajo analiza la experiencia empírica desarrollada por los autores en la Universidad de Castilla-La Mancha, desde la plataforma "Red-C@mpus" hacia el entorno virtual de aprendizaje denominado "Campus Virtual". En ambos casos, tanto estudiantes como profesores interactúan de forma asincrónica en un entorno que tiene como finalidad facilitar el proceso de enseñanza-aprendizaje que posibilite culminar los propósitos propuestos.