The aim of this paper is to form a comprehensive definition to describe the term "job crafting".Design/methodology: A qualitative and quantitative analysis of the CSR communication variables of corporate websites was carried out to identify the companies with the best CSR web communication practices, and an economic and financial comparative analysis was undertaken. Findings:In this research paper on the term "job crafting", 76 different definitions of its meaning were identified. After a systematic analysis of these definitions, with the aim of extracting the common elements that characterise job crafting, a definition is proposed, which makes it possible to include any typology, based on three key elements: the employee's proactivity, the impact on the environment and the context in which the activity is carried out. Research limitations/implications:The analysis is based on a review of extant literature, which previously has not considered the impact of such definitions of job crafting on hybrid (physical and remote) and virtual (metaverse) environments. Practical implications:The paper aims to provide a simple and all-inclusive definition of job crafting that serves as a basis for identifying attitudes and behavior that will help in talent attraction, selection and development processes. Social implications:This integrated definition will help individuals to develop the attitudes and behavior which will enable them to adapt their professional activities in a context where, according to the World Economic Forum (2020 study), 50% of the jobs we know today will disappear by 2030.Originality/value: This article attempts to provide a succinct and all-inclusive definition of the term job crafting; something which has not previously been achieved.