Abstract:In the service era, markets are reconceptualized as systems of actors interconnected through networked relationships based on resources exchange and producing value co-creation. Two of the main contemporary service research theories, Service-dominant logic and Service science, propose different organizational layouts for producing and harmonizing value co-creation: Service ecosystems and smart service systems. However, these two models show some limitations. So, this work aims at drawing an integrated model, the so called Smart service ecosystem that can be applied to hypercompetitive and experience-based sectors. The model was tested in the tourism sector by using a case study methodology. Ten interviews were administered to key informants to analyze their perception about the main dimensions of the smart service ecosystems. By adopting a holistic view, the results obtained can allow the elaboration of a framework which pinpoints: (1) the main stakeholder groups (actors); (2) the kind of resources exchanged (resource integration); (3) the tools employed (technology); (4) the institution exchange among users (institutions). Applying the model obtained to the tourism sector this work explores the main element-steps for managing and optimizing value co-creation and sustainability in the long run and thus for transitioning from innovation to social innovation.

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The spread of Covid-19 profoundly changed citizens' daily lives due to the introduction of new modes of work and access to services based on smart technologies. Although the relevance of new technologies as strategic levers for crisis resolution has been widely debated before the pandemic, especially in the smart cities' context, how individuals have agreed to include the technological changes dictated by the pandemic in their daily interactions remains an open question. This paper aims at detecting citizens' sentiment toward technology before and after the emergence of the Covid-19 pandemic using Fuzzy Formal Concept Analysis (FFCA) to analyze a large corpus of tweets. Specifically, citizens' attitudes in five cities (Berlin, Dublin, London, Milan, and Madrid) were explored to extract and classify the key topics related to the degree of confidence, familiarity and approval of new technologies. The results shed light on the complex technology acceptance process and help managers identify the potential negative effects of smart technologies. In this way, the study enhances scholars' and practitioners' understanding of the strategies for enabling the use of technology within smart cities to manage the transformations introduced by the health emergency and guide citizens’ behaviour.

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The work identifies the main enabling dimensions and the strategic drivers to foster value co-creation and sustainable innovation in service ecosystems. The aim is to explore how resource and knowledge integration, through technology-mediated interactions, can lead to the emergence of novelties (new products, services, processes, social, and environmental practices). Based on a re-elaboration of literature, the study introduces a framework that describes the main drivers for managing the emergence of value co-creation and innovation (co-design, co-development, co-delivery, co-learning) across the contexts of exchange of service ecosystems (micro, meso, and macro). A “meta”-level is conceptualized to investigate how management can harmonize an actor’s objectives with an ecosystem’s goal to encourage the diffusion and renewal of a sustainable and innovation-oriented culture. The empirical research applies the framework proposed in the theoretical section to a case study analysis on “Palm”, an Italian company that designs and produces wood packaging. The technique employed is qualitative content analysis. The findings permit conceptualization of the key strategic levers for the management of co-creation and to increase managers’ and scholars’ understanding of (1) the enablers of value co-creation and innovation; (2) the mechanisms leading to knowledge renewal and the continuous production of sustainable innovation.