The recent rise of the Shared Value (SV) concept justifies the debate about its possible conceptual developments. The objective of this article is to analyze the conceptual evolution of the SV showing its approaches from strategy, corporate social responsibility (CSR) and stakeholders. The methodology used for research consists of a systematic review of the literature, using as input for the classification of articles, the graphs theory and a bibliometric analysis through the Tree of Science (ToS) tool. The analysis focuses on the evolution of the concept of SV (start, development and trends) observing the maintenance of the original approaches and new trends in concept application. It is concluded that although the origin of the SV does not yet have a defined consensus, there are some coincident characteristics for its application, such as: creation of mutual value, integration of economic and social value and the generation of positive impacts on stakeholders.

Inclusive business as a model at the base of the pyramid is a relatively recent unit of study in academic literature. From the institutional perspective, businesses are affected by norms, processes, rules of moral and ethical behaviour, which have not been studied for the base of the pyramid in inclusive businesses, much less in agricultural cooperatives. The objective of this research is to identify institutional factors that can affect agribusiness inclusive models. In this research, agricultural cooperatives of banana production in the province of Magdalena, Colombia, are the unit of analysis to identify institutional factors. The method of review of institutional factors is the multiple cases (six banana cooperatives) with a simple unit using inductive analysis. The results show that institutional factors—both formal (certifications, quality standards, social responsibility policies and economic incentives) and informal (cooperation, improvement of quality of life, generation of social capital)—promote the development of inclusive businesses in cooperatives of the base of the pyramid. The research is a first step to show its potential replication in other agricultural industries and even in other economic sectors.