The NEA's design director chats about industrial design, its practitioners, and the value of the field to the US economy. With 40 years of experience as a designer, design manager, consultant, and writer (a review of his book, Design Leadership, appears on page 47), this professional works with companies to secure strategic value from their design investments. Governments aren't set up to innovate; they're set up to administer. But this strategic consultant helps them see how design can make them better at doing both.

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It's the White House on the phone. Who's going to take the call?