The present study examined attributional patterns for successful and unsuccessful exercise behavior change in a sample of African American adults. Subjects typically reported the primary causes of successful exercise change to be of a motivational and personal nature, whereas attributions for unsuccessful change were primarily concerned with time management. Multivariate analyses indicated successes being attributed to internal, stable, and personally controllable causes, and failures to internal, unstable, and personally controllable causes. Stable attributions in the successful group were significantly correlated with expectations for continued maintenance, and unstable attributions were significantly related with expectations for future behavior change in the unsuccessful group. The findings are discussed with respect to attributional approaches to improving exercise and health behavior change.