This article is concerned with how the environmental crises on Lake Victoria is addressed by the media in Uganda, while confining its focus on a single radio case study, and presents a critical textual analysis of the discourses and discursive practices of the Victoria Voice environmental radio documentaries aired on Uganda’s Central Broadcasting Service (CBS) radio in 2005. The analysis focuses on two representative episodes of the Victoria Voice radio series relating to the situation on Lake Victoria. It argues that the framing and construction of the situation on Lake Victoria tend to privilege the wealthy or powerful elite rather than address the root causes of environmental degradation. The marginalization of the powerless (or ordinary people) recurs in these episodes, and while their voices are included in the programmes, they are framed by the more socially powerful.

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With a wide variety of easily-accessible internet tools, social media have revolutionized the way people access, create and share information. Apart from facilitating social networking, these online platforms are also considered critical enablers of professional competence development, with perceptions of their use in promoting learning – in a domain like journalism – gaining currency. Using Rwanda as a case study, this article explores students’ attitudes towards social media use in professional learning and how these predict their self-efficacy for online journalism work. Empirical data was gathered from mass communication students from five Rwandan universities (n=143), who completed a researcher-constructed ‘online journalism self-efficacy’ (OJSE) survey. Descriptive findings indicated that the students are highly efficacious in most online journalism skills. Inferential statistical analysis demonstrate that the students’ beliefs, feelings and actions regarding social media as professional learning tools, significantly correlated with the students’ online journalism self-efficacy. The results disconfirm the null hypothesis that negate the existence of a significant relationship between these variables. In light of the study’s results, educators need to leverage the students’ positive social media attitudes to enhance and innovative student-centred teaching and learning approaches – where learners harness the affordances of the social media tools for their professional growth. Keywords: Online Journalism, Journalism students, Attitudes, Self-efficacy, RwandaHow to cite this article:Njuguna, J., Mberia, H.K. & Jjuuko, M. 2020. Influence of attitudes to social media use in professional learning on students’ online journalism self-efficacy beliefs. Scholarship of Teaching and Learning in the South. 4(2): 160-179. https://doi.org/10.36615/sotls.v4i2.134.This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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