This paper explores alcohol-related sexual storytelling. In a qualitative study of more than 100 participants in the night-time economy in Norway, many told animated and cheerful stories laced with erotic excitement. However, a minority of men also told sex stories characterised by aggressive, belittling and degrading language. We propose that this minority of men may employ such locker room talk to: (i) achieve male bonding and intimacy, (ii) explore ambiguous and confusing sexual experiences and/or (iii) excuse sexual events characterised by overt aggression. We draw on theories of masculinity and homosociality and a narrative framework and show that for some men, sexual relationships with women are strongly influenced by their relations with other men. We discuss how these stories reflect degrading attitudes towards women and how they produce and legitimise sexual violence.

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PurposeThis paper presents a model for organizational ethnographers that wish to find new methodological approaches for the study of swingers and other marginalized groups that deal with potential social stigma and form communities around the lifestyles of swingers and other groups.Design/methodology/approachAn ethnographic, qualitative study was conducted by (first author) in Spain and France using the methods of participant observation and in-depth interviews. Interviews were conducted in Spanish, Russian, English and French with 40 members of the studied scenes.FindingsThe authors claim that through wise participation, using ethnographer's positionality, communicating with the ethics review board throughout the project and skillful writing about this group, the authors can create a foundation for future ethnographies inside this subculture.Originality/valueVery few ethnographers reported on being in the field as participants, even as novice swingers, and how the positionality of ethnographers and the embodied ethnography can contribute to understanding swinger settings. Even fewer ethnographers addressed the contradictory sides of permission from their ethics board to study swinger settings and the implications of this for data collection.

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