Purpose The purpose of this study is to explore the potential of women’s entrepreneurship to bring about greater gender equality. Understanding women’s entrepreneurship as a gendered process (Bird and Brush, 2002), the study presents the challenges encountered by women entrepreneurs as a result of gender ideologies. It documents structural barriers, discriminatory interactions and oppressive gender scripts and their effects on the women and their businesses. Acknowledging women’s possibilities for agency and resistance, the study analyzes how women entrepreneurs conform, contest or negotiate gender scripts and constraints, and looks at the consequences of these actions. Design/methodology/approach Drawing from elements of social interactionism and the doing and undoing gender theories, the authors use a feminist theoretic framework to guide analysis of qualitative data from two focus groups conducted with 19 women entrepreneurs in Colombia. Findings Gender ideologies were manifested in the forms of interrelated structural barriers that restricted women entrepreneurs’ access to resources. Social interactions represented spaces in which gender ideologies were reinforced, but also spaces women used to produce changes through resistance and accommodation strategies. Entrepreneurship was associated with positive changes toward greater gender equality, although negative consequences were reported. Research limitations/implications Due to the limited sample, more studies across countries may be needed for the consolidation of a generalizable theoretical framework. Originality/value This study presents a feminist theoretic framework in dialogue with the lived experiences of women entrepreneurs. It observes the processes of change toward gender equality embedded in business development.

A trustful patient-provider relationship is a strong predictor of positive outcomes, including treatment adherence and viral suppression, among patients with HIV/AIDS. Understanding factors that inform this relationship is especially relevant for Black patients, who bear a disproportionate burden of HIV morbidity and mortality, and may face challenges associated with seeing providers of a racial/ethnic background that is different from their own. Using data collected through the Enhancing Communication and HIV Outcomes (ECHO) study, we build upon extant research by examining patient and provider characteristics that may influence Black patients’ trust in their provider. ECHO data were collected from four ambulatory care sites in Baltimore, Detroit, New York and Portland, Oregon (N=435). Regression analysis results indicate that trust in health care institutions and cultural similarity between patient and provider are strongly associated with patients’ trust in their provider. Lower perceived social status, being currently employed, and having an older provider were also related to greater patient-provide trust. These findings can inform interventions to improve trust and reduce disparities in HIV care and outcomes that stem from mistrust among Black patients.