Although the seventies brought changes in the composition of the labor force, these changes were not, on the average, accompanied by changes in the division of labor within two‐parent, two‐child households. Time data, collected from this family type in 1967 and 1977, indicate that wives even when employed outside the home still spend more time in household production than other family members. Wives spent less time in dishwashing and care of clothing activities while children spent more time shopping in 1977 than in 1967. The input to all household production by the total family remained approximately 10 hours per day.

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The overall purpose of the research was to determine if motivations for shopping from television shopping channels differ as a function of clothing purchase frequency or shopper personal characteristics. A national random sample of 6,000 television shoppers was purchased from a market research firm. Surveys were mailed and 1,598 usable questionnaires were returned. MANCOVA and ANCOVA revealed that age, education, and sex of respondent were all related to motivations for shopping from television. Education was negatively related to television shopping motivations. Older shoppers and women had higher motivation scores than younger shoppers and men, respectively. After adjusting for shopper personal characteristics, analyses revealed that frequent clothing shoppers had higher motivations for shopping from television than either infrequent clothing shoppers or nonclothing shoppers. Infrequent clothing shoppers also had higher motivation scores than nonclothing shoppers.

Ordinary least squares multiple regression was used to model time spent in household work by children, aged 6–19, in 2,100 two‐parent, two‐child households in 11 states. First‐born boys and girls and second‐born boys and girls were analysed separately. Whether the data were collected on a schoolday was not significant in predicting all children's time in household work. Own age in both linear and quadratic forms was significant in explaining time of first‐born boys and second‐born girls, while living in a rural area was significant for second‐born girls only. First‐born boys were found to contribute significantly less time to household work than first‐born girls.

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