Organizational change is an intricate process that requires the keen involvement and commitment of employees to ensure its success. Employee commitment to organizational change is influenced by a variety of factors in the case of public universities including motivation, leadership, and organizational culture in the change process. The objective of this study is to investigate the conceptual framework of employee commitment to organizational change at a Malaysian public university. This study employs quantitative methods. A questionnaire was distributed to lecturers and administrative employee at a Malaysia's public university in order to gather information. In order to speed up the process of change and provide better services for it, the organization will undoubtedly benefit from this study of factors that contribute to employee commitment during the change process, which reduces the role of work fear. This study contends that employee commitment should be maximized, particularly in a system based on standard operation procedures and current circumstances, such as management in local universities. This study provides recommendations for administrators at public universities who want to facilitate successful change initiatives. The study's findings have important implications for the development of effective change management strategies in public universities.

SME performance has been viewed in many aspects. This concept paper will highlight human resource management among SME. In managing its human resources, SME needs to at least practice the important parts such as training and development, employee performance evaluation, and rewards. This study's objective is to identify which human resource practice can contribute to firm performance of SMEs. Using the simple random sampling method, the data will be collected by distributing questionnaires to SME's human resource managers and top executives responsible for managing human resources. Data will be analyses for reliability, multiple regression, Pearson's Correlation test, and using PLS-SEM to estimate the model with multiple constructs, indicator variables and structural paths. This study will fill in the gap to identify which HR practices are the most important for SMEs to focus on. It will benefit the SMEs as they can identify which HR practices influence the most in firm performance. HR practitioners can use the findings to support the case for implementing HR practices in organizations. This is in line to help the SMEs to remain in the business and able to expand it.

This conceptual paper attempts to identify social entrepreneurship intention through the moderating role of SULAM among universities in UiTM Terengganu. Social entrepreneurship is viewed as a distinct approach to addressing social issues, as opposed to entrepreneurship itself, which is viewed as a critical component of economic growth. To promote social entrepreneurship, university initiatives such as student associations can be used. The Ministry of Higher Education also established a Service Learning Malaysia-University for Society (SULAM). It is a learning technique that allows students to use their professional knowledge, skills, and competencies to help solve problems or difficulties in their communities. The study investigated the relationship between social entrepreneurship intention and Ajzen's Theory of Planned Behaviour. The data in this study was collected via questionnaire and analysed using SPSS version 24 and PLS-SEM version 3.0.

In recent years, social media has taken the world by storm in the digital society. Initially, social media was created to eliminate the barriers of time difference and physical distance between individuals. Taking advantage of the situation, especially with the recent COVID-19 pandemic where the physical world was suddenly halted and everything goes online, organisations perceived an opening to exploit the benefits of social media for the advantage of their online businesses. Unfortunately, many Malaysian SMEs (small and medium-sized enterprises) still lack in awareness of the advantages to be gained from social media adoption and engagement. Given the growing significance of social media in contemporary marketing tactics, it is essential for SMEs to comprehend how to produce compelling content that appeals to their target market. The study intends to investigate the kinds of material Malaysian SMEs should produce for social media, the methods they employ to produce and disseminate information, and the difficulties they encounter along the way. In-depth interviews with SME owners and managers will be used to gather data through qualitative study, and non-probability sampling which is snowball sampling will be used to gather participants. Therefore, this concept paper seeks to comprehend what constitutes good content for social media and how social media content creation impacts a firm's overall performance.