This study seeks to know how climate change frames and jargon in online news influence Gen Z’s awareness. It is important since only a few studies on climate change communication focus on Gen Z. The research took the quantitative within-subject experimental method to college students as participants (N=110). Participants were divided into an experimental and control group and manipulated by customised online news containing frames and jargon about climate change. The finding is that the climate change frame on the online news influences Gen Z’s awareness, while jargon does not. The awareness is higher when Gen-Z was given an uncertainty-risk frame than an economic cost-benefit frame. Despite Gen Z being aware of climate change, a correlation between cognitive and conative awareness is arguably low. The internal factor (less role model) and external factor (less policy involvement) could be the factors of low conative awareness.
Opportunities for managing e-reputation for organizations have now begun to be captured by business activists in the communication technology industry in Indonesia. Several corporations from various industries have tried this service to increase their reputation in the digital world, especially on social media. One of the service companies that started to run an e-reputation management business and became the subject of this research is PT S. PT S's managing e-reputation will be analyzed using six elements included in the Online Public Relations tactical thinking developed by Phillips & Young. This study uses a qualitative approach and the nature of descriptive research, using case study methods, and collecting data using interviews and observations. As a result, PT S has implemented six elements of tactical thinking in its e-reputation management business, namely proactive and initiative actions, monitoring, publishing, raising awareness, stimulating engagement, and responding to events and actions. The use of e-WOM, the presence of influencers, the selection of suitable social media, and attractive content planning also affect the e-reputation of the clients' organizations.
Located between the tectonic plates of Asia and Australia, a zone of high tectonic activity on the Pacific Ring of Fire with a row of mountains and active volcanoes makes Indonesia one of the countries with the highest natural disaster risk in the world. One of the potential disasters that attract attention is the potential for megathrust in southern Java, which has the potential to cause a tsunami of up to 20 meters. Various disaster mitigation efforts were carried out, one of which was to explore disaster mitigation messages in local wisdom and rely on community leaders as bearers of mitigation messages. Using an exploratory case study method, this research seeks to see mitigation messages in local wisdom in Bayah, South Lebak. The role of community leaders is also observed in community-based disaster communication. As a result, it was found that many messages based on local wisdom had content on disaster mitigation and nature conservation. Community leaders have a strategic role as Key Opinion Leader in conveying disaster mitigation messages, both messages based on local wisdom and modern science, to the community.
Food waste is one of many environmental issues in Indonesia that need to be solved. One of the solution to the problem is to manage the food waste and turn it to be something useful such as biogas and organic fertilizer. Yayasan Rumah Energi, an Indonesian NGO, is focusing themselves in this matter, they already found the way to manage the food waste, but then, they still need help to spread the awareness to the society. To help the organization, the team then using the digital world, to reach more people in the society. Another reason of using the digital channel is that in the time of pandemic, it is not possible to host an off-air event. The activity starting from analyzing the problem of the communication, setting the goals and objectives, preparing the strategy, coaching the communication personnel, and hosting digital event. Through the digital event, the team has raised awareness and get more people interested in the matter of food waste management
This study examines the topic of environmental sustainability, which is currently emphasized by governments and organizations. How do organizations, in particular, utilize the term "green" to designate their products and services? A green label plays a crucial role in establishing a favorable reputation for an organization, allowing it to be identified as a promoter of environmental sustainability. This study explores the utilization of the green concept on Twitter deeper. Utilizing the Netlytic program, tweets containing the terms "green" or "environmental" are submitted to a content analysis. This study shows, using collected data, that Twitter is utilized as a "technology weapon" to promote the organization's image. By accommodating digital traces by users on Twitter, researchers see a "digital space" formed to be utilized as a space for organizations to produce content based on environmental communication. This information has consequences for the green labeling of an organization and enables the enhancement of a good image that adds value to the organization's reputation to establish itself as a pro-environmental organization. Important findings from this study suggest that Twitter could be utilized by organizations to improve their status on the map as a green organization.
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