Background: On June 27th 2016 the law that regulates sale and advertising of foods high in critical nutrients was implemented in Chile. This law regulates the processed food packaging labelling of foods high in calories, saturated fats, sugars and sodium. Objective: To determine 8-12 year old school children attitudes, from different socioeconomic levels (SEL) and nutritional status, toward the new food labelling law. Methods: A previously validated survey was applied, adding questions regarding the new logos to be added on the packaging of foods and beverages. A descriptive analysis of the variables being studied was conducted and differences in relation to the SEL and nutritional status were determined using the Chi2 test. Results: Statistically significant differences were not observed for gender or city. Regarding the new logos, 87.3% of the children from a medium to high SEL and 78.5% from low SEL indicated that they liked to be informed about the contents of food (p< 0.01). Fifty-three per cent from medium to high SEL and 48% from low SEL would stop buying the foods with logos. Fourteen per cent to 22% will continue to consume sweet biscuits, sugary drinks, chocolates and chips, without a difference in SEL. Children with a normal nutritional status and medium to high SEL placed more importance on logos high in calories, saturated fats and sodium, and children of low SEL on logos high in sugar. Overweight or obese children from medium to high SEL considered all four logos more important than children of low SEL. Discussion: These results will facilitate educational and social marketing support to improve the understanding, compliance and fulfillment of the law.

Representaciones Sociales y Percepciones de la Malnutricion por Exceso en Trabajadores Chilenos del Retail SOCIAL REPRESENTATIONS AND PERCEPTIONS ON MALNUTRITION BY EXCEESS ON RETAIL CHILEAN WORKERS INTRODUCCIÓNEn las últimas cuatro décadas hemos sido testigos de los profundos cambios culturales que ha tenido la humanidad. Probablemente la globalización sea una de las más importantes, pues ha modificado todos los aspectos de nuestras vidas. Scholte se refiere a ella como "la dinámica por la cual las estructuras sociales de la modernidad ABSTRACT 74.2% of Chilean adults have malnutrition by excess (MNE), constituting a public health problem; therefore an exploratory study is presented, cross section, using a semi structured survey and Stunkard scale; and descriptive and interpretative, developing categories of perception on body image and alimentary culture, through focus groups and interviews. Its objective is to understand perceptions and social representations regarding to malnutrition by excess of retail workers, Temuco, Chile. Intended sample, considered 80 workers of two companies of a universe of 380, fulfilling inclusion criteria; data analisys using Spearman coefficient and Atlas Ti. Results: 83.3% and 92.3% of women and men with obesity correctly self-perceived (P<0.05), "we are all a little overweigh"; overweight workers normalized their status. Desire slim image in women (47.1%) and men (60.9%) without significant differences between each other. The costumes help of denial of the MNE. Lack of time, fatigue and comfort influence alimentation. 54.1% of workers did not complete a daily portion of dairy product, fruits and vegetables. 81.1% of workers eat at work, want a casino with balanced diet. They advocate approaches for managing self-perception to public health system. In the workplace, encourage healthy habits for workers.