The objective is to know the educational process of socioemotional development in the construction of personality, which is extremely important today, since educational models revolve around this axis. In the world, approximately 74,200 million dollars were spent in 2019, in Mexico in 2019 it could exceed 154,000 million pesos. A qualitative ethnomethodological research was carried out with 100 higher education students, men and women, period April-June 2019. The data was collected through a survey / interview with an instrument of 123 questions. The different students of the subject processes related to the importance of studying the educational ones in the socio-emotional development as part of the personality through the use of makeup, recognizing that there is a lack of information in this area. Women use cosmetic products to show in a physical way how they feel, whether it is sophisticated, elegant, daring or calm with natural makeup. The project contributes to future lines of research to delve into the abuse and exaggerated use of makeup and its relationship with deception, lies and control that creates dependence on products such as neon shadows, false eyelashes, highlighters and contour in everything the body.Keywords: Makeup, personality, socio-emotional development.