Lebanon is facing an increasing water supply deficit due to the increasing demand for freshwater, decreasing surface and groundwater resources and malfunctioning water governance structures. Technological and policy changes are needed to alleviate the impact of water scarcity and secure water in the future. This paper investigates farmers' preferences and willingness to pay (WTP) in a choice experiment for a series of water saving measures at plot and irrigation district level, including more timely information of water delivery. These measures are expected to strengthen water security and use water more efficiently. Farmers are willing to pay higher water prices of $0.32/m and $0.22/m to support the implementation of water saving measures at plot level and the installation of water metering devices across the irrigation district, respectively. They are not willing to pay extra for obtaining information related to their water delivery earlier in time if this means that they will also have to pay earlier in the year for the water. Farmers with higher income and education levels who decide on their cropping pattern based on expected rainfall data are more interested in taking action than farmers whose cropping decisions are primarily based on last year's sales prices. The study shows that when aiming to design more effective sustainable water management strategies, accounting for farmers' needs and preferences, their age also has to be considered: younger farmers (<40 years) are on average more interested in and willing to pay more for new water saving measures than older farmers (>40 years).

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After describing the technology adopted and its influence on production and yield, the importance of varietal change, which is essential to meet demand, is underscored. The choice of a variety by growers depends on the expected price it will fetch along with the commercial and crop characteristics and the quality. Survival of a variety in the marketplace depends on the performance as expected and on the existence of other more competitive varieties. First, in Spanish citrus farming, the navel group predominate, with 41.10% of orange production, in which the main varieties are “Navelina” and “Lanelate.” The group of late white oranges is also important. The mandarin orange group includes clementines and mandarin hybrids; lemons also feature prominently. In sweet oranges, the navel group and late white group has often been renewed with varieties from the same group. In very early clementines varieties, the survival of which is usually short, the supply of new varieties is excessive. Because of its commercial characteristics and harvesting time, the group with the highest expansion possibilities are the mandarin hybrids which are in demand by hypermarkets. In the introduction of varieties, in recent years we have seen varietal clubs being established, with area control of each variety and very strict rules on cultivation and marketing.