This study aims to acknowledge how Entrepreneurial Knowledge, Market Orientation, Digitalization, and Entrepreneurial Competencies are linked. The data for the study were analyzed using Partial Least Square (PLS). This research covers 142 SMEs in Indonesia based in Malang, East Java. The study used proxies such as creativity, problem-solving, skill, and leadership as a proxy for Entrepreneurial Knowledge, promotion, market needs, and cost analysis as a proxy for Market Orientation. Technology to promote and social media as a proxy for digitalization and Entrepreneurial Competencies variables, measured through identifying customers, wants, developing trust, and negotiating. This study indicates that Entrepreneurial Knowledge, Market Orientation, and Digitalization significantly affect SMEs' Entrepreneurial Competencies in Indonesia. This study recommends applying Entrepreneurial Knowledge, Market Orientation, and Digitalization in SMEs. Furthermore, this study suggests that the government pays more attention to digitalization development for SMEs in general and SMEs in Malang City. Especially during the current pandemic crisis, the role of using technology has dramatically helped SMEs survive. The supporting infrastructure for digitalization, such as easy internet access connectivity, especially in the country's remote areas, can be improved.

Kampoeng Heritage Kajoetangan merupakan salah satu lokasi potensial bagi perkembangan wisata di Kota Malang, khususnya wisata budaya. Lokasi ini memiliki warisan dan peninggalan sejarah yang akan menarik kunjungan wisatawan. Selain basis pariwisata, lokasi ini juga memiliki potensi dari industri ekonomi kreatif. Pemerintah Kota Malang sendiri telah membentuk Kelompok Sadar Wisata (Pokdarwis) untuk mengembangkan wisata dan ekonomi kreatif wilayah ini. Sayangnya, hingga saat ini belum ada strategi pemasaran yang efektif untuk mengembangkan Kampoeng Heritage Kajoetangan. Masyarakat di daerah ini belum fasih melakukan pemasaran secara virtual atau melalui media online. Untuk itu, tim pengabdian dari Universitas Brawijaya melakukan pelatihan pemasaran secara virtual. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan khususnya bagi pengurus Pokdarwis Kampoeng Heritage Kajoetangan terkait teknis pemasaran secara online dan melalui website. Metode pelaksanaan pengabdian kepada masyarakat ini dilakukan melalui media daring, memberikan penjelasan tentang pentingnya pemasaran secara online di era pandemi saat ini melalui ceramah, diskusi dan pelatihan. Melalui pelatihan ini peserta pengabdian kepada masyarakat menjadi memiliki pengetahuan terkait pentingnya pemasaran secara online. Selain itu, peserta menjadi mengerti website online untuk menjual dan mempromosikan produk yang dimiliki.

This paper reviews the current literature and analyzes what factors effectively affect enterprise performance. The purpose of this study is realized by profiling existing literature to understand the determinants of enterprise performance, research trends, theories, and future research opportunities. After carefully utilizing relevant academic-based research databases and examining the extents of literature, a total of 108 papers published in peer-reviewed journals over the last decade were analyzed and reviewed using a systematic literature review with NvivoR1. The articles were mainly from Emerald, Elsevier, Sage Publishing, Taylor & Francis, and Wiley. This study classified the factors that affect enterprise performance into two categories: internal and external factors. The internal factors studied most affect business innovation, while the external factors are government policy. This study provides recommendations for future research to examine other variables that the previous study has not widely used. Small and medium enterprises need to improve variables that impact the most to enterprise performance, such as innovation and adaptation to government policy.