The satisfied customer is a customer who appreciates the quality of the goods and recommends them to others. Achieving a high level of satisfaction is not easy, as he is often well-informed, is awaiting something new, looking for new experiences and ways of accessing it, and prefers their easy availability, often on demand. The way how to improve its level of satisfaction lie in exploiting the innovation potential that creates the basic assumptions for the sharing economy. That economy does not create a new market or new customer; its aim is to offer services in other ways or in a new form with the aim of satisfying as widely as possible the various demands of customers. According to the fact that especially young people prefer to use new ways of acquiring their experiences or to change their forms of availability, the use of technologies and IoE takes your place in these processes. The obstacle in this process is the need to rapidly develop smart solutions or devices that meet the broad customer requirements. In this process, spin-off and start-up companies, supported by university centers, have a great potential as they directly support the transfer of the latest technology into practice. Summarizing the best practice solutions, we should eliminate barriers to successful spin-offs and start-ups as well as SME business doing in competitive practice. Using the model of sharing economy, the effectiveness of such economics will be researched. Using the survey method, we will evaluate the views of 189 managers of Slovak SMEs and 26 managers of IT companies related to the enhancing the use of innovation opportunities and IT potential in practice. Comparing our research results with the results of similar research activities in the EU, we try to identify the barriers that prevent them from exploiting their potential using the statistical methods and validation tools that are part of the SPSS program. Based on the analysis and synthesis of research outputs, we summarize the recommendations how to improve customer satisfaction with ways of sharing goods using the latest technology and related platforms.

The development of all dimensions of digitization, in particular the global Internet penetration into most business areas, creates a better condition for sharing technology. Start-up and spin-off companies, supported by university centres, directly support the transfer of the latest technology into practice. Using the model of economic management, the effectiveness of such economics will be researched. Practices and recommendations that should eliminate barriers to successful spin-offs and start-ups as well as SMEs doing business in competitive area will also be proposed. The assessment of the views of 189 managers of Slovak SMEs and 26 managers of IT companies creates the opportunity to assess the extent to which companies want to apply innovation opportunities and IT potential in practice as a driver of changes. These results will be compared with the results of similar research in the EU. The verification of the mutual dependencies of selected indicators using statistical methods and validation tools that are part of the SPSS program will be provided. Based on the synthesis of all knowledge and experience, it will be suggested to managers the ways how to apply technology transfer and regulatory treatment of sharing economy in practice as effectively as possible.