The cinema is a means of communication that generates the construction of imagination through an emotional impact (Domínguez López, 2015). We define enjoyment trough the theoretical perspectives of uses and gratification Lozano, (2007); (Jensen and Rosengren, 1990) and entertainment (Bryant and Zillmann, 1996); In that sense, it is pertinent to ask the following: What do people do with such media? Specifically, Wich filming conditions of a great production film genre (Bergan, 2011) like Troya (Wolfgang Petersen, 2004) can do on the promotion of Cabo San Lucas? The objective of this research is to reflect from a holistic approach Bryant and Zillmann (1996); (Martin, 2003); (Goliot-Lété and Vanoye, 2005), Domínguez (2015); the following aspects: 1) The use of cinema to promote a destination; 2) Collective identification values; and 3) The traveler-spectator phenomenon regarding the characteristics of this place and its history reflected on the screen from one of the main locations in Cabo San Lucas.

The film Sense and Sensibility of Ang Lee (USA, 1995) narrates one of the literary works of the British writer Jane Austen (1775-1817), who is not only most famous for writing under the domain of drama and romance genres (Bergan, 2011), but specifically has written about women in 19th-century England facing problems related to their social position and relations. We wonder the following: “how the sensibility and senses in the Victorian Era is materialized in the narrative of Ang Lee (1995)?” Therefore, this film study will investigate how the roles of cinematographic language (Martin, 2002) and elements of narrative analysis (Casetti y Di Chio, 2003); (Stam, 2014) are used in scenes and/or sequences (Aumont y Marie, 2009). Our purpose is to further understanding how feelings like sense and sensibility (Sellés, 2010) are materialized through three aspects in the film: the characters and the narrative language of the cinema (Aumont y Marie, 2009).

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