The optimum dispersion and rheological properties of red clay-based ceramic suspension loaded with unary and binary starch were investigated in aqueous medium. The aqueous ceramic suspension was prepared consisting of red clay, quartz, feldspar, and distilled water. Using a polyelectrolyte dispersant (Darvan 821A), the ternary ceramic powder was initially optimized to give the smallest average particle size at 0.8 wt. (%) dispersant dosage as supported by sedimentation test. This resulted into an optimum high solid loading of 55 wt. (%). The addition of either unary or binary starches to the optimized ceramic slurry increased the viscosity but maintained an acceptable fluidity. The mechanism of such viscosity increase was found to be due to an adsorption of starch granules onto ceramic surfaces causing tolerable agglomeration. Correspondingly, the rheological evaluations showed that the flow behaviors of all starch-loaded ceramic slurries can be described using Herschel-Bulkley model. The parameters from this model indicated that all ceramic slurries loaded with starch are shear thinning that is required for direct casting process.