From the start of the drilling campaign on the remote Satah Al Razboot (SARB) artificial islands located in United Arab Emirated (UAE) the operator used multiple optimization initiatives to enhance drilling performance and well delivery. Even though the complexity of the wells increased over time, when extended reach drilling (ERD) envelop started to expand, with the implementation of optimization initiatives the well construction time significantly decreased. This paper describes the way of thinking and steps taken to boost the performance to the absolutely new level for the operator. The main objective in actual harsh economic conditions was to drill the wells under the budget without jeopardizing well integrity, service quality and HSE. The ultimate goal was to decrease well construction time by 25%. To achieve this goal, several well construction optimization workshops were organized aiming to challenge and find improved drilling processes, operations procedures, tools, equipment and well design, as well as to have a clear plan on smooth expanding ERD envelop. In addition with the workshop initiatives, an Operational Performance Improvement Plan was developed aiming to analyzed all operational opportunities to reduce time; a dedicated well engineering, subsurface and operations team was set up to lead the feasibility studies and ensure the implementation of the approved initiatives. Implementation of all performance improvement initiatives required a balance between all involved parties. Every decision should be verified by multiple teams, included but not limited by drilling, equipment, completion, subsurface, production and intervention. Once the approval is obtained then the initiative is implemented and analyzed, taking into account increasing complexity of the wells and lesson learnt captured. At the same time not all the initiatives were implemented – some were rejected due to significant increase of service quality risk; some due to HSE associated risks. The implementation of the initiates and ideas contributed to the reduction of flat time, elimination of online operations, etc. The manuscript describes the steps taken to drill extended wells within shorter time compare to standard deviate and horizontal wells. It highlights main challenges faced during implementation of the performance improvement plan and describes techniques and technologies used to overcome them.