Tujuan dari penelitian ini untuk mengetahui dan menganalisis pengaruh price perception, social media marketing¸ dan brand awareness terhadap keputusan pembelian produk kertas Titik Koma. Penelitian ini membahas mengenai dimensi pada variabel penelitian yang dikaji untuk mengetahui pengaruh antara variabel dengan objek. Penelitian ini menggunakan metode kuantitatif melalui survey kuisioner yang disebarkan kepada 131 responden yang diolah menggunakan SPSS Versi 24.0 dengan metode pengambilan sampel non-probability sampling. Hasil uji hipotesis (uji t), price perception berpengaruh signifikan terhadap keputusan pembelian. Social media marketing berpengaruh signifikan terhadap keputusan pembelian. Brand Awareness berpengaruh signifikan terhadap keputusan pembelian. Implikasi dari penelitian ini agar dapat memberikan pemahaman bagi para pemasar untuk memperhatikan price perception, social media marketing dan brand awareness yang baik, terutama terhadap produk Kertas Titik Koma.

The creative economy in Indonesia is the focus of serious economic development In the midst of the Covid-19 pandemic, entrepreneurs are required to be able to survive and capture business opportunities in the creative industry sectors. Indonesia initiated a UN resolution regarding the progress of the world's creative economy, literacy on the creative economy and creative industries can be started from the high school level so that they understand when they will decide to choose a creative industry study program at one of the universities. And also understand that creative development of ideas and talents can be carried out and developed for promising businesses in today's era. Seminars and consultations are methods that are carried out on community service techniques at PAX Patriae High School via online, so that students know about the creative economy and its development in Indonesia and know the 17 sectors in the creative industry that can be developed, know the impact of covid on the business sector and realize the importance of building a creative economy in the midst of a pandemic.

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Pengabdian Kepada Masyarakat (PKM) yang dilakukan untuk membantu para pelaku usaha di Belitung Timur dalam mengatasi tantangan Covid-19.PKM ini bertujuan untuk memberikan wawasan berupa strategi pengembangan merek berorientasi kearifan local. Metode yang digunakan berupa observasi kebutuhan, pelatihan dan praktik screening business kepada mitra PKM yaitu para pelaku usaha sejumlah 40 orang. Hasil penyelenggaraan PKM adalah para pelaku usaha memiliki input untuk mengembangkan produknya, memahami merek yang kuat, mengetahui cara merumuskan strategi pengembangan merek dan menentukan tipe e-commerce yang sesuai dengan karakteristik produk dan konsumennya masing-masing.

Poverty is a complex social problem, therefore handling must be complex. This paper aims to uncover the real conditions of the poor in South Sulawesi using resource grounded. Research shows that poor people in South Sulawesi forced to live in slum housing or live in a cramped room, inadequate sanitation, and no proper health standards. They work in the informal sector as a handyman bentor, pedicab drivers, masons, fishermen, or agricultural labourers. This has resulted in their income is very low, the average median IDR5.218 per day per person or IDR36.526 per day per family, while the expenditure of the poor at IDR6.147 per day per person or at IDR43.031 per day per family. Low income causes a very low level of education. The long -term problem, if it is down to the next generation, will be very dangerous for the survival of their families in particular and the next generation in general.