Purpose The study aims to assess the moderating role of celebrity characteristics in the relationship between celebrity endorsement and telecommunication companies’ reputation. Design/methodology/approach Analysis of results was based on 700 customers in the telecommunication sector. Confirmatory factor analysis was conducted to check for validity and reliability of the observed items. A hierarchical regression model was estimated to test the various hypotheses set for the study. Findings The study finds that celebrity endorsement in itself had no significant effect on the reputation of telecommunication companies. Celebrity attractiveness, likeability and trustworthiness had a direct effect (positive) on the reputation of telecommunication companies and positively moderated the effect of celebrity endorsement on telecommunication company reputation. Celebrity expertise had no direct effect on telecommunication company reputation but positively moderated the effect of celebrity endorsement and telecommunication company reputation. Research limitations/implications This study was purely quantitative. Future study could consider a mixed approach and include senior management members of the telecom firms for an in-depth interview. Practical implications In signing on celebrities as brand ambassadors, management must pay particular attention to celebrity attractiveness, likeability and trustworthiness. This would be more rewarding to the firms. Originality/value The study adds to the little empirical knowledge available on celebrity endorsement in sub-Saharan Africa and telecommunication sector in particular.

Entrepreneurship makes a huge contribution to any country's economy by providing jobs, instilling innovation, and creativity, and fostering exceptional social development. Scholars have recognized the value of entrepreneurship education since it has a significant impact on students by instilling a feeling of entrepreneurship in them. Entrepreneurial passion refers to the good and intense sensations a person gets from participating in activities related to their role as an entrepreneur. The primary goal of this research is to determine the impact of entrepreneurial passion on social entrepreneurial intent, as well as the role of entrepreneurial self-efficacy as a mediating factor. The study developed a mediation model to further research on the relationship between entrepreneurial passion and entrepreneurial intention. The study also investigated if entrepreneurial self-efficacy plays a role in this relationship. This study's philosophical viewpoint is positivism, and the research design is descriptive and explanatory. The study relied on primary data collected using questionnaires. The study adopted a quantitative approach and to analyze the data obtained from a sample of 200 (graduate students). The study revealed that entrepreneurial passion has a positive impact on entrepreneurial intention and self-efficacy. Second, using entrepreneurial self-efficacy as a mediator, the indirect effect of entrepreneurial passion on entrepreneurial intention was significant and positive. It is therefore recommended that more emphasis be paid to Entrepreneurial Self-Efficacy when attempting to build or increase Social Entrepreneurial Intent through Entrepreneurial Passion.

Purpose: This study concentrated on the adoption of e-commerce platforms base on impulsive buying behavior, using technology for sustainable development of governments’ institutions, small medium enterprises and individual consumers or customers in Ghana. Methodology: The research adopted quantitative approach design and primary data were collected based on survey questionnaire and respondent were selected using non- probability sampling technique where respondent is selected based on convenience sampling technique. The focus of this research was on the buyer (the individual who is involved in any buying and selling of goods over the internet). The theoretical deduced model fit is tested using survey data obtained from five hundred (500) respondents of E-commerce adoption platform in Ghana. Findings: Findings revealed that the model for this study is not a very good fit to describe the factors affecting the behavioral intention to adopt e-commerce in Ghana.

The study attempted to examine critically the influence of employee commitment on organizational performance and intention to stay at Kumasi Metropolitan Assembly (KMA), Kumasi – Ghana. A quantitative research methodology was employed in this study where two hundred and eleven (211) respondents were selected for the study using random sampling. The population consists of civil servants and other categories of work at Kumasi Metropolitan Assembly in Ghana. The questionnaires were distributed to respondents for data collection. Data were analyzed using SPSS. The study found that affective commitment and normative commitment significantly influence organizational performance. The study further found that affective commitment and normative commitment and continuance commitment significantly employees’ intention to stay. In practice, the management of KMA needs to take effective initiatives to increase employee commitment to the organization. Management can provide employees with training, and career development programs and increase their compensational packages. This will influence employees to remain loyal to the organization. This will also reduce employee turnover and intentions to stay in the organization. Also, the study recommends that the Management of KMA and other institutions alike should create value for the work activities and duties carried out by each employee in the organization. Creating value by recognizing individual efforts and rewarding positive behaviors will cause the employees to remain members of the organization because of the perception that they cannot secure better job opportunities elsewhere.