Sosialisasi usaha ekonomi produktif melalui bank sampah online bagi pelaku UMKM di Kelurahan Jatimulya Kecamatan Cilodong Kota Depok Jawa Barat bertujuan untuk meningkatan pengetahuan pelaku UMKM mengenai bank sampah online, memberikan alternative pilihan model pengembangan bank sampah online, memberikan kesempatan kepada pelaku UMKM untuk meningkatkan ekonomi produktif melalui peluang usaha bank sampah online, mengedukasi pelaku UMKM tentang cara menggunakan aplikasi bank sampah online, memberi pilihan beberapa aplikasi yang dapat dimanfaatlan sebagai peluang usaha bank sampah online dan meningkatkan kemampuan pemanfaatan aplikasi bank sampah online. Sasaran kegiatan ini adalah 25 orang pelaku UMKM di Kelurahan Jatimulya Kecamatan Cilodong Kota Depok Jawa Barat. Kegiatan PKM bersifat memecahkan masalah, komprehensif, bermakna, tuntas, dan berkelanjutan (sustainable. Hasil sosialisasi berdasarkan Tingkat Pemahaman Pelaku UMKM setelah Sosialisasi dan Pelatihan sebesar 92%, berdasarkan Tingkat Motivasi sebesar 83% dikatakan berhasil namun dalam hal teknis pelaku UMKM mengalami hambatan sebesar 75%. Hal ini dapat disebabkan karena kebijakan pemerintah setempat kurang mendukung dalam menfasilitasi penyimpanan sampah untuk mengimplementasikan usahanya. Kata Kunci : Sosialisasi, Ekonomi Produktif, Bank Sampah, UMKM
This study aims to determine (1) the effect of service quality on customer satisfaction, (2) the effect of image on customer satisfaction, (3) the effect of customer trust on customer satisfaction, (4) the effect of service quality, image and trust on customer satisfaction. The population of this research is all members of the Mitra Maju Jaya cooperative. By using a random sampling technique, the minimum sample size is determined by 100 people, which is calculated using the Slovin formula. Research data were collected by distributing questionnaires to respondents, then processed with the help of the SPSS program. The results of this study indicate that (1) service quality has a positive and significant effect on cooperative customer satisfaction, (2) image has a negative and significant effect on cooperative customer satisfaction, (3) trust has a positive and significant effect on cooperative customer satisfaction, (4) service quality , image and trust have a significant effect on cooperative customer satisfaction. Keywords: Service Quality, Image, Trust, Satisfaction, Cooperativ
PT Bangun Selaras is a company engaged in advertising or advertising, construction services, electrical or mechanical and interior contractors. PT Bangun Selaras pampers customers and provides the best one-stop advertising services from ideas, image planning, production, installation to billboard taxes. The purpose of this research is to determine the leadership, organizational culture and motivation for employee performance. This research is a quantitative research. Data obtained through a questionnaire with a likert scale distributed to respondents to employees of PT Bangun Selaras as many as 100 people. Determination of the sample of respondents is done by total sampling. Data analysis used Structural Equation Modeling-Partial Least Square (SEM-PLS) with the Smart-PLS 3 program. The results showed that leadership has a significant influence on employee performance, organizational culture has a significant and significant influence on employee performance, motivation has an influence and is significant on employee performance. Suggestions for company leaders need to maintain and improve employee performance by thinking about strategies and identifying business processes in the covid-19 conditions, moving quickly in taking market opportunities that provide benefits for the company and internal and external encouragement so that employee abilities can provide better abilities.
Latar Belakang: Pengambilan keputusan dianggap sebagai hasil dari proses mempertimbangkan berbagai faktor untuk memprediksi masa depan. Pengambilan keputusan dalam membeli apartemen Trivium Suite di PT Lippo Cikarang dipengaruhi oleh berbagai faktor. Tujuan dari penelitian ini adalah untuk menjelaskan faktor-faktor determinan yang mempengaruhi keputusan konsumen dalam pembelian Apartemen Trivium Suite PT. Lippo Cikarang. Metode: Penelitian ini merupakan penelitian kuantitatif dengan desain penelitian cross sectional. Data dikumpulkan dengan google form. Jumlah sampel sebanyak 230 responden, dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa 168 (73%) responden mengambil keputusan untuk membeli Apartemen Trivium Suite PT. Lippo Cikarang. Variabel yang berhubungan signifikan dengan keputusan pembelian apartemen adalah harga, cara pembayaran, lokasi, fasilitas, desain dan promosi dengan p.value < 0,05. Faktor dominan yang berhubungan signifikan dengan keputusan pembelian apartemen adalah harga dengan nilai OR 5,374 dan memiliki peluang 5 kali untuk membeli apartemen dengan harga murah dibandingkan konsumen yang menyatakan harga apartemen mahal. Kesimpulan: Harga yang murah menjadi pertimbangan utama dalam mengambil keputusan untuk membeli apartemen komersial. Saran: Dapat dijadikan sebagai rekomendasi kebijakan dalam strategi pemasaran. Kata kunci: Pengambilan keputusan, harga, apartemen
Micro Enterprises are the largest in number (98.68%) and also contribute large employment, namely 89.04%. However, its contribution to GDP is still small, namely only 37.77%. Therefore, in order for the contribution to increase, the performance of micro-enterprises must be improved. The research objective was to analyze the effect of various Strategic Orientation Dimensions on the performance of micro-enterprises in Depok City. This research is a quantitative research, survey method with a causality design. The data used is primary data through filling out questionnaires from 300 micro businesses in the city of Depok. The research design used in this study is a hypothesis test (Testing Hypothesis) using AMOS and SPSS programming. The results showed that all the hypotheses tested gave positive results. Market Orientation, Entrepreneurship Orientation, Technology Orientation and Learning Orientation, partially or simultaneously affect the performance of micro businesses. The conclusion of this study is that strategic orientation has a positive effect on micro businesses. Suggestions from this study are that micro-entrepreneurs run their businesses in accordance with a strategic orientation and the government supports micro-enterprises by conducting coaching based on strategic orientation. Keywords:orientation, strategic, market, entrepreneurship, technology, learning, performance, micro business
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