The growing attention paid to global environmental risks has gradually raised interest, both on the agendas of firms and governments towards the development of new business models such as Circular Economy. This study is focused on the luxury furniture industry and it is aimed at investigating how much furniture companies know about Circular Economy practices, what they specifically do for implementing them and what factors motivate, support or hinder their adoption. The role of product and process certifications in developing such sustainable practices is also analyzed, given their importance for implementing environmentally sustainable practices. The research method is based on a qualitative multiple case study carried out on four Italian companies operating in the luxury furniture industry. A worthy degree of awareness and knowledge of Circular Economy principles emerged from the analysis. Nevertheless, furniture companies analyzed are still little involved in Circular Economy practices, especially concerning reuse and recycle actions, which are particularly important within this perspective. Similarly, very little use of process and product certifications emerged from the study. Therefore, a potential gap seems to arise between the positive attitude towards Circular Economy practices and their actual implementation, which suggests useful implications for both institutions and managers involved in sustainable development processes.

Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research has investigated how environmental concern affects the relationship between design attributes and purchasing intention, especially in the furniture setting, where companies are often involved in design-intensive processes and environmental problems. This study investigates (i) how consumers perceive the different dimensions of design and which attributes most affect their purchasing intention of furniture items; and (ii) the role of consumers’ environmental responsibility on the relationship between design attributes and purchasing intention. An online questionnaire survey was employed to collect data from 350 Italian consumers. The findings reveal that design can be intended as a three-dimensional construct, based on functional, aesthetic, and symbolic attributes. While functional and aesthetic features can be considered as relevant factors affecting the consumers’ perception of design, the purchasing intention is mainly influenced by the symbolic dimension of design. Moreover, environmental concern moderates the relationship between the symbolic dimension of design and purchasing intention, that is, when consumers are highly concerned about environmental issues, they tend to be more influenced by the symbolic dimension of design. Several theoretical and practical implications are discussed.