Trianionic polymethines of the A'-π-A-π-A-π-A' type comprising dioxaborine rings (A) and different electronaccepting end groups (A') have been synthesized. The obtained dyes absorb and emit light in the near-infrared region with remarkably high molar attenuation coefficients (ɛ up to 495 000 M À 1 cm À 1 in DMF) and fluorescence quantum yields (Φ f up to 0.73 in DMF). Thus, the novel trianionic dyes stand among the brightest individual fluorophores known to date -with a magnitude of fluorescence brightness (ɛ•Φ f ) of 313 000 M À 1 cm À 1 in DMF. The synthesized dyes demonstrate a minor negative solvatochromism and small Stokes shifts. Xray data reveal the nearly planar geometry of the trianionic chromophore. All the obtained compounds are stable in the solid state and in a solution, although the relative stability is much higher in polar aprotic than in protic solvents.

The article deals with the practical application of the Smart City concept in the city of Odessa. It has been established that the main directions of development of the Smart City in Odessa are "smart" road infrastructure and mobile applications for convenient use of city transport, use of the latest housing management systems, electronic governance and online platforms for socially ac- tive citizens, "smart" lighting technologies Jooby Smart City Lighting, application of the Internet of Things (IoT) within the framework of the Odessa Smart City program. The article also describes the application of a system of efficient collection and sorting of garbage in the form of autonomous platforms, some of which work on solar energy. An element of the Smart City system in Odessa is the Precious Plastic Odessa organization, which has "rethought" plastic exits and partially solves the problem of their recycling. The considered online platforms solve the problems of establishing feedback and interaction of citizens with local authorities. Important questions and tasks are car- ried out on the platforms Socially active citizen, Smart City, Electronic city. All these technologies ensure a high quality of life for citizens, safe, ecological and economic functioning of all branches of the city’s activities. It was established that the concept of Smart City combines the introduction of innovative technologies into the municipal and transport infrastructure of the city, thereby signifi- cantly increasing their efficiency, and also creates transparent relations between the city government, business structures and the public.

The study focuses on the concept of warranted Christian belief, which was introduced by A. Plantinga. The purpose of the research is to consider the warrant as a property of the Christian belief, moreover through which it can become knowledge. The study scrutinizes the possibility of accepting faith without theistic arguments. The author analyzes A. Plantinga's classification of a warrant, for example, deontologism, coherentism and reliabilism. The author gives a general characteristic of warranted belief, moreover, the study stresses that belief has a warrant for a person if it is produced by cognitive faculties functioning properly, if a belief is formed in an appropriate epistemic environment, if cognitive faculties are operating according to a design plan reliably aimed at truth, if a person has no defeaters for that belief. The article emphasizes that if A. Plantinga's A/C model is true, then theistic belief is truly warranted, consequently a warrant of theistic belief depends on the proof of the existence of God. The author of the research contends that beliefs can have different degrees of the warrant, and if this degree becomes sufficient, belief becomes knowledge. Moreover, the author points out that one of the basic beliefs admitted by A. Plantinga is belief in God. The study analyzes four types of human interaction with God: internal instigation of the Holy Spirit, perception of God (sensus divinitatis), Holy Scripture, and faith. The main function of the internal instigation of the Holy Spirit is to inspire a human to have faith in God. Moreover, the author emphasizes that Christian beliefs, acquired by the internal instigation of the Holy Spirit, are not only warranted but have sufficient justification to be knowledge. The complex action of the perception of God and internal instigation of the Holy Spirit provide reliable, properly basic beliefs that are referred to the truth written in the Holy Gospel. As a result, the author comes to the conclusion that there are no convincing arguments for the Christian belief for those who have not accepted it. In the conclusion, the author points out that forming an A/C model, A. Plantinga creates a double problem, on the one hand, his goal is to warrant the truth of the theistic belief, and he performs his task, but, on the other hand, he tries to demonstrate warrant of the Christian belief, and presents the same opportunity to representatives of other theistic religions. Thus, instead of arguing with atheism, A. Plantinga turns to a discussion with non-Christian theistic religions.

Significant opportunities, a wide choice and saturation of the market with goods and services make it difficult for consumers to make decisions about buying certain goods. Companies, experiencing high competition, actively use all possible approaches and methods of marketing. Often consumers do not rely on rational factors, but on their own subconscious motivations caused by marketing incentives. Therefore, companies pay considerable attention to research into consumer behavior and tastes to bring the end consumer closer to the product, convincing him of the need for its consumption. Most domestic companies continue to use the tools of classical marketing, despite the emergence of innovative methods of promotion. Traditional marketing research yields results that can be ineffective and deviate significantly from reality, so companies are beginning to look for alternative ways to study consumer behavior. One of the modern directions of research on consumer behavior is neuromarketing, whose methods exacerbate the problem of ethics of neuroscience. The purpose of this article is to analyze the possibilities of neuromarketing tools to study consumer behavior and determine the ethical aspects of the use of neuromarketing in today's market conditions. This goal involves the following tasks: 1) to reveal the relevance of the use of neuromarketing; 2) define the concept of neuromarketing and its types; 3) compare traditional marketing research and neuromarketing; 4) define the concept of neuroethics; 5) consider the problems of neuroethics in marketing; 6) consider the role of the code of ethics on the example of the NMSBA Code of Ethics; 7) identify solutions to ethical problems of neuromarketing. It has been found that neuromarketing is a promising marketing tool because it provides new information that cannot be obtained through traditional marketing research. It uses neurobiology to identify consumers’ subconscious decision-making processes and to understand the true stimuli for their behavior. Neuromarketologists conduct research to determine consumer actions that occur under the influence of their feelings, thoughts, and subconscious processes. Therefore, neuromarketing makes it possible to increase the value of products for consumers and society, provided that it simplifies the relationship between consumers and products. Unlike traditional marketing research, neuromarketing research allows to obtain results with smaller deviations from reality due to the ability to study consumers’ subconscious processes. Brain research for medical and commercial purposes involves the need to study ethical, legal and social issues and consequences that may arise in the research process. These questions are studied by a science called neuroethics. The most common ethical problems of neuromarketing are autonomy, informed consent, consumer confidentiality, and privacy. But if you follow the rules of the code of ethics, the use of these tools can be more effective.