This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.
A business ecosystem supports relationships between its stakeholders. Although it has been recognized that ecosystem stakeholders neither solely compete, nor collaborate, but rather co-develop their capabilities, empirically-based research evidence on this interactive co-development in ecosystems remains scarce. The interaction among ecosystem stakeholders is approached from the business model perspective. Accordingly, this article builds on business model literature, and on empirical data gathered within an emerging connected health ecosystem. This article conceptualizes business models as dynamic capabilities that enable ecosystemic and symbiotic interaction through opportunity exploration and exploitation, value creation and capture, and, advantage exploration and exploitation. This article argues that co-developing business models through sensing, seizing and transforming is a key enabler for ecosystem's success and sustainability.
This paper aims at introducing a new perspective on devising business models based on the logic of the networked and hyperconnected technological and business environment. The empirical data combines two technological areas: 5G and smart grids. The 5G technology provides rudimentary knowledge about how to create a networked infrastructure for ubiquitous, reliable, and high-speed connectivity. The outcome will enable the utilization of innovative and hyperconnected technologies in the smart grid sector. In the context of the smart grid, we apply a 4C-layered business model that builds on the functional logic of the commercialization of technologies in the 5G era. This eco-systemic business model illustrates how different actors interact in each layer, giving the possibility to identify existing and potential smart grid applications that could be enabled by 5G. We expanded hyperconnectivity into four dimensions, including hyper-connectability, hypermemorisability, hyper-diffusibility, and hyper-scalability, through an empirical study that can further be developed for a stronger theoretical model of hyperconnectivity.
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