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This study investigates the attitudes towards, education in, and knowledge of entrepreneurship of black youth using results from a national survey that was administered to a random sample of youth, ages 14 to 19. Survey responses reveal that black youth—more so than white youth—strongly desire to start businesses, want more entrepreneurship taught in their schools, and believe successful entrepreneurs have a responsibility to give back to the community. Limited access to role models, inadequate knowledge, and discomfort with some of the rationing mechanisms of competitive markets may limit the potential for black youth to realize their entrepreneurial aspirations. Implications of the survey results for black entrepreneurship are presented along with an educational initiative that models the potential impact of suitably designed and validated curricula.

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