This study examines the factors (trust, communication, supplier relationship specific adaptations, supplier flexibility, and relationship history) that influence knowledge transfer from the supplier to the customer firm in new product development, and the impact of knowledge transfer on product development performance. It also suggests that knowledge tacitness moderates these relationships. Based on a sample of 186 US firms, this study finds that trust, communication, supplier relationship specific adaptations, and supplier flexibility influence knowledge transfer. Knowledge transfer, in turn, has an effect on new product development performance. Mixed findings have also been reported in this paper with respect to the moderating effects of knowledge tacitness. Trust, supplier flexibility, and relationship history are more important for tacit knowledge transfer than for explicit knowledge. Knowledge tacitness does not moderate the relationship between knowledge transfer and NPD performance. However, the results show that both tacit and explicit knowledge transfer significantly affects NPD performance.

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The present paper compares the protests that CVS, a leading chain retailer, experienced as it attempted to establish a new drug‐store on the Upper West Side of New York City’s borough of Manhattan with those Walgreen, another major chain pharmacy, encountered as it attempted to enter a neighborhood shopping area in Madison, Wisconsin, a medium‐sized city in the mid‐western region of the USA. It finds that well‐educated, affluent residents in both locations believe that they should have input regarding the retail composition of local shopping areas, and that their resistance to new stores can be successful. It also reveals that such consumers may be protective of small retailers and may harbor strong anti‐chain‐store sentiments.

Argues that to design optimal product, promotion, pricing and distribution strategies, marketers of goods and services used by married couples must understand how spouses allocate shopping responsibilities. Assesses how married couples actually have altered their attitudes about the allocation of household purchase responsibilities and suggests to marketers strategies appropriate to the changes.

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