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Social changes have a feature, namely, they cover all the social space of any society. Social changes are manifested both in the transformation of the institute and in the reflexive change of social practices at the level of the enterprise. Accordingly, the change of the management paradigm and the social relations take place in the social and in labour sphere. In this article the necessity of introducing the social technologies into the practice of management services staff is considered. The author has proposed a classification of social technologies, the staff development technology and the algorithm of implementation of social technologies in the sphere of personnel management. The analysis of the results of the author's research on the problems of social changes affecting the personnel management system and the nature of social dynamics in a team has been given in this article. According to the results of the conducted survey in the observable organizations violation of the principle of social justice and existence of a problem of motivation of the personnel, caused by insufficiently high level of a salary is revealed.

Nowadays it becomes highly urgent to promote educational services of a higher educational institution since its specialization is of great importance for the economy of a province. This is especially true for the oil and gas university, which trains specialists for oil and gas industry, i.e identifying the main alternative in the formulation and resolution of administrative tasks on issues of quality management in higher education in the regional higher educational institution by means of new automated information technologies; by choosing the most effective ones and introducing the results of the management into the real life practice of modern society. The authors suggest their version of use of the new technology of pattern recognition in the formulation and solution of the problem of increase in quality of education in the regional higher educational institution and in the creation of informational sociological proving grounds as an informational base when carrying out the experiment with the quality of education in virtualspace.

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The problems considered in the work are determined by modern requirements in the growth of the tourism industry as an important system of social and economic development. Globalization in the tourism sector determines the need to transform and overcome the traditional forms of tourism. Tourism with the actual rhythm of life has ceased to be a means of rest only, it also acts as an active economic agent and a means of maintaining a remote business in its work. This allows us to say that digital tourism can attract a large audience at relatively low cost. The work defines that digital tourism is not only an external manifestation of the possibility of visiting places without detailed specification of their location, but also have access to technologies that allow designing the functioning of tourism facilities taking into account the data received from the introduction of digital technologies. The work shows that digital tourism completely changes the overall structure of the tourism industry, based on stream modeling, which allows tourists to stay in touch and be online during the entire travel period. The schemes of designing such a tourist route are shown, the ways of its introduction into the Arctic tourism sector are revealed, the mathematical model of the design of the capacity of the tourist flow of the Arctic is developed.