Purpose − The hospitality industry is characterized by the complexity of managing guest experiences, which forces human resources managers to find new ways of managing relationships with employees and guests. Good relations in an organization (often displayed by organizational culture) are the main incentive for stimulating positive behavior among employees. The purpose of this paper is to examine factors related to employee satisfaction and hospitality in order to understand positive behavior in organizations. Design -Regarding the theory assumptions, the research tests premises about causal relationship between exogenous (3 types of satisfaction inside the organization) and endogenous variables (employee hospitality). Methodology − For the purposes of this paper, quantitative research methods were applied to a sample of 266 questionnaires filled out by the participants of a training program organized by the Association of Employers in Croatian Hospitality (AECH). Firstly, Exploratory Factor Analysis extracts four factors which represent four main latent variables. Results from the EFA are also tested using Confirmatory Factory Analysis. CFA specifies how well measurement variables represent a specific concept. Subsequently, structural equation modelling (SEM) is applied to test the structural connection between concepts and to define which concepts are interconnected in order to help understand the nature of those connections. Findings − this study shows the importance of satisfaction with management relations and coworker relations and their joint influence on overall job satisfaction and hospitality (positive behavior inside the organization) Originality of the research − Findings should be useful for hotel managers who aim to improve their relations with frontline employees and increase productivity.

Seasonality, as one of the key features of tourist activity, represents an unavoidable topic in scientific and professional analyses, whose aim it is to determine its causal effects. The economic consequences of seasonality are the kind of consequences that are most often emphasized and considered in discussions. They include inefficiencies in resource use, income variability, changes in the employment level, etc. However, only a few analyses have provided a more in-depth discussion of the common problems of seasonality among the Mediterranean countries. The most commonly used method of calculating the Gini coefficient will be used in order to estimate seasonality. This coefficient is characterized by certain advantages, such as taking into account the distribution asymmetry and the relative insensitivity to extreme values, as well   as the stability indication of overnight stays distribution in a single year. Based on individual calculations of the seasonality index, this paper will provide a unique view of the similarities and differences between countries with regards to seasonal tourism oscillations. The analysis will cover the total number of tourists’ overnight stays in hotels and similar accommodation facilities, RevPAR revenue, and the average room price – ADR per month between 2007 and 2017. This paper will focus on determining the seasonal characteristics of the selected Mediterranean countries. The quantitative seasonality calculation will be a key indicator for seasonality measurements across different research areas. The contribution of this paper is reflected in the application of financial and non-financial indicators in hotel business that has not yet been implemented. Keywords: Tourism seasonality, RevPAR, ADR, gini index

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Purpose – Hosting conferences has always been of crucial importance for the development of the pre and post-seasons of some destinations in Croatia. Considering that students are becoming the most frequent conference participants, the authors recognized the need to measure their memorable conference experience (MCE). Methodology – To this aim, a questionnaire was created, based on the relevant scientific literature, and distributed online and onsite. Research was conducted among 108 students of the Faculty of Tourism and Hospitality Management in Opatija. Findings – This research examines key factors in creating MCEs for students, who could recall their previous memorable conference experience. Exploratory Factor Analysis was performed first, followed by the hierarchical clustering method and regression analysis to determine significant clusters among participants and their influence on behavioural intention. The results indicate that affectively loyal participants are more likely to show their behavioural intention, in comparison with affectively non-loyal participants. Contribution – The findings suggest essential implications for the tourism experience theory and for future conference organizing committeeswell.

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