In this study, the attention is focused on the essence of integrated living visual communication design. It contains plant and biological components that cause the design system transformation and ensure dynamic visualization of the images. The methodological concept of the study is based on systematic and interdisciplinary approaches, which allow to assess living visual communications as integrated design systems. The author’s methodology includes analysis and systematization of examples; the formation of the integrated design model is based on an associative-metaphorical approach and substantiation of development strategies of ecological visual communications. The study resulted in the development of two groups of visual communication systems, namely green visual communications and biological visual communications. Their visual language was created on the base of such processes as landscaping, facing, encapsulation, energy recovery, and self-organization. The developed model of integrated design of living visual communications allows to put together artificial and natural components using their associative similarities. This model is considered an instrument for decision-making that is aimed at the implementation of ecological innovations into the design of dynamic visual communications. This study broadens the possibilities of using the living organisms in design and substantiating eco-strategies of communication design development in the context of forming designers’ creative potential.

The growth of settlements on the banks of the Musi River, Palembang as a center of trade and government cannot be separated from the existence of rivers and their flows which then change the morphology of the riverbanks. The morphological development of the city formed as a result of riverbank reclamation is strongly influenced by endogenous and exogenous forces. Physical development by the community that is not in harmony with the river causes environmental problems that affect the quality of the residential environment. The research method uses a qualitative case study approach to explore information on the reality of the field in the research area. Each segment is analyzed for settlement growth which is formulated into four categories and then produces a theme. Overall, the morphology of the settlement growth of the Musi Riverside is in two patterns, namely with urban growth where the riverside settlement area has a cluster and linear pattern that has an impact on the economic growth of the settlement and is not in harmony with the morphology of the riverbank with all its mixing activities. Furthermore, linear growth, where the growth of suburban settlements is only concentrated in areas that provide road access, and riverside land is still a water catchment area.