Innovation is fundamental to organizations' growth, consolidation and success, boosting competitiveness and productivity and facilitating adaptation to changes and market volatility. Based on an in-depth literature review, this article outlines the importance of innovation and presents three fundamental types: radical, incremental, and disruptive. Radical innovation involves significant changes in products, services, or processes, resulting in a drastic transformation in the industry. On the other hand, incremental innovation focuses on continuous and progressive improvements, optimizing operations and performance. Finally, disruptive innovation introduces solutions that disrupt and displace existing ones, creating new markets and transforming industries. The conclusions highlight the relevance of each type of innovation based on the specific needs of organizations and the importance of adopting appropriate strategies to promote sustainable growth and competitive advantage. The study findings found that innovation is essential for the progress and survival of companies, and understanding and correctly applying the different types of the invention is vital to achieving success in a business environment where the only constant changes.

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