At times of crisis, home gardening has often been sought out as a potential solution for threats to food security and as a measure to increase socio-psychological effects, such as public sense of self-efficacy, trust in the government and care for one’s wellbeing. The objective of this study was to investigate if home gardening increased during the COVID-19 pandemic in the spring/summer of 2020 and to provide socio-psychological insights into the explanatory factors of such an increase. An explanatory theoretical model of home gardening was proposed and tested to analyse whether home gardening is correlated to food security concerns, and if so, to what extent. A non-representative survey was conducted in five European countries (Slovenia, Norway, Estonia, Switzerland, and Iceland) using snowball sampling via social media networks, reaching 1144 participants. The results showed the pandemic did prove to be an important psychological push towards home gardening prompted by food security concerns. Measured as loose as introducing at least one new gardening activity during COVID-19, this study found an approximately 10% increase in home gardening during the first wave of COVID-19 in the sample population, which was skewed towards educated, female, middle-class Europeans.

This paper contributes to a relatively under-researched area of humour studies in hospitality by analysing the use of different forms of humour in accommodation establishments. The main purpose of the study was to gain a better understanding of how humour is used in marketing communication and service processes, and the ways in which it contributes to the guest experience. A range of research methods were used including desktop research on how humour is currently used in accommodation settings, a focus group consisting of international participants, and two online surveys with both accommodation providers and accommodation guests. The latter was undertaken in Estonia. The results indicate that multiple forms of humour are used in accommodation establishments to provide information and enhance the guest experience, however, it was also clear that many humorous events happen spontaneously rather than being planned for or 'staged'. This study also proposes a decision support model to guide accommodation establishments in how humour could be applied more effectively in their marketing communication and service processes.

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