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The effects of context-induced psychological responses have primarily been studied in experimental television settings. Contrary to previous research, this study examines the effects of context-induced psychological responses on the processing of magazine advertisements. Furthermore, a real-life survey design was used instead ofan experimental design. Test ads were placed in the regular circulation ofthree magazine titles, and a representative sample ofsubscribers (n=263j was interviewed face-to-face. In addition to psychological responses, the influence of thematic congruence between magazines and advertisements was studied. Results show that magazine-induced liking and positive feelings had a positive influence on attitude toward the ad. Furthermore, thematically congruent advertisements were better remembered than incongruent advertisements.

At odds: laughing and thinking? The appreciation, processing, and persuasiveness of political satire Boukes, M.; Boomgaarden, H.; Moorman, M.; de Vreese, C.H. General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: http://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. AbstractThis study constructs and experimentally tests an integrated framework of how political attitudes are affected by political satire. On the one hand, we show that political satire affects the attitude toward the satirized subject positively via perceived funniness. This was particularly strong among those who did not perceive the satire as potentially threatening, which follows disposition theory. On the other hand, young adults were found to be more absorbed into the satirical items, which decreased counterarguing, such that the attitude toward the satirized object was affected negatively. This is consistent with entertainmenteducation literature and theory about people's life stages. Investigating underlying and conditional processes thereby proved to be a valuable approach to detecting the mechanisms by which satire influences attitudes.

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