Scholars of British journalism often refer to an Anglo-American shared ideal of ''objectivity.'' While well-demonstrated in the American context, however, this ideal is merely assumed in the British context. In fact, a close examination of professional discourse among 20th-century British journalists shows the limitations of this ideal's appeal. Although it has appeared in particular contexts, specifically as corporate norms at Reuters and the BBC, throughout the 20th century it was never accepted as a generalized ideal among British journalists. Particularly among print journalists, such ideals as independence, fair play, and non-intervention by the state were far more compelling than objectivity.

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This article examines post‐war British cultural diplomacy in Hong Kong, focusing on the British Council and Hong Kong House. Drawing on colonial office, British Council and Hong Kong government archival collections, it argues that neither the British nor Hong Kong governments placed a high priority on promoting British cultural values to the Hong Kong Chinese. Moreover, even this limited emphasis declined after the late nineteen‐sixties, reflecting both Britain's retreat from what John Darwin calls the ‘empire project’ and the emergence of a more pronounced Hong Kong local identity.

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