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Consumers' use of mobile data applications is expected to rise significantly in the next few years. While user acceptance and adoption of mobile applications have received growing interest from IS researchers, only a paucity of studies have focused on user continuance behaviors in the mobile commerce context. Studying the IS continuance behavior of 147 registered users of an information-oriented mobile application, this research extends the general model of IS continuance to include a number of explanatory antecedents: information quality, system quality, process quality, and hedonic value. The enhanced framework makes a significant contribution to the theory of IS continuance intention, and at the same time, it offers implications to mobile service providers for creating high quality mobile applications for consumers.

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With the advent of the Internet, retail business attracted a myriad of new online pure players employing a clicks-only business model. In the early stage of electronic commerce, many of these "e-tailers" achieved stunning growth rates and had massive revenue streams. Online retailers such as Amazon.com and CDNOW.com, led the way as startups that showed how to utilize the extraordinary Internet capability to become successful in Web-based electronic commerce. Unfortunately, many of these early online companies, including such high-profile firms as etoys.com and garden.com, have folded. In many cases they lacked several critical capabilities required to make profits in the short and long run, such as superior maintenance and customer services, and logistics capabilities required in the real, physical world [12]. Further, lack of brand awareness, lack of consumer trust, and an established customer base proved to be a crucial drawback, pressuring the dot-com startups to invest in massive marketing campaigns to attempt to compete with traditional retailers, now known as bricks and mortar businesses.To further complicate the start-ups' lives, they began to face the revenge of the bricks and mortar retailers, many of which initially took a wait-and-see approach to Internet retailing but eventually joined in. The built-in advantages of brick-and-mortar retailers, in terms of brand awareness and existing large customer bases, enabled them to take advantage of online shopping when they were ready for it. Traditional retailers, such as Staples, Best Buy, and The Gap, eventually added an online retail capability and established their presence on the Internet. These traditional retailers are said to be employing a "clicks and bricks" hybrid business model that combines the strengths of the digital and the physical elements of business. This hybrid business model, blending Internet and physical activities, is very compelling. A study by Jupiter Communications Inc. reported that in 2005, U.S. online customers will spend more than $632 billion in offline purchases. This study asserts that customers will use companies' web sites for searching for information about products and performing product comparisons, then ultimately go to physical stores to make the actual purchase [2].