The focus of Mark's research can broadly be described as "pivot thinking," the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. To encourage these thinking patterns in young engineers, Mark has developed a Scenario Based Learning curriculum that attempts to blend core engineering concepts with selected business ideas. Mark is also researches empathy and mindfulness and its impact on gender participation in engineering education. He is a Research Scientist and Lecturer in the School of Engineering at Stanford University and teaches the course ME310x Product Management and ME305 Statistics for Design Researchers.Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "onthe-fly" A|B testing program to qualify software improvements.Mark is the Co-Founder and Managing Director of One Page Solutions, a consulting firm that uses the OGSP R process to help technology and branded product clients develop better strategic plans. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.

The focus of Mark's research can broadly be described as "pivot thinking," the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. To encourage these thinking patterns in young engineers, Mark has developed a Scenario Based Learning curriculum that attempts to blend core engineering concepts with selected business ideas. Mark is also researches empathy and mindfulness and its impact on gender participation in engineering education. He is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310x Product Management and ME305 Statistics for Design Researchers.Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "onthe-fly" A|B testing program to qualify software improvements.Mark is the Co-Founder and Managing Director of One Page Solutions, a consulting firm that uses the OGSP R process to help technology and branded product clients develop better strategic plans. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies. in Mechanical Engineering at Stanford University. She also has a B.S. in Mechanical Engineering from Northeastern University. Dr. Brunhaver's research examines the career decision-making and professional identity formation of engineering students, alumni, and practicing engineers. In addition, she conducts studies of new engineering pedagogy that help to improve student engagement and understanding. in Psychology from Stanford University. Her current research interests include: 1) engineering and entrepreneurship education; 2) the pedagogy of ePortfolios and reflective practice in higher education; and 3) redesigning the traditional academic transcript. Dr. Sheri Sheppard, Stanford UniversitySheri D. Sheppard, Ph.D., P.E., is professor of Mechanical Engineering at Stanford University. Besides teaching both undergraduate and graduate design and education related classes at Stanford University, she conducts research on engineering education and work-practices, and applied finite element analysis. The Making of an Innovative Engineer: Academic and Life Experiences that Shape Engineering Task and Innovation Self-Efficacy Abstract This research paper presents the results of a study that uses multivariate models to explore the relationships between participation in learning experiences, innovation self-efficacy, and engineering task self-efficacy. Findings show that many engineering students participated in learning experiences that are typically associated with engineering education, such as tak...

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The focus of Mark's research can broadly be described as "pivot thinking," the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. To encourage these thinking patterns in young engineers, Mark has developed a Scenario Based Learning curriculum that attempts to blend core engineering concepts with selected business ideas. Mark is also researches empathy and mindfulness and its impact on gender participation in engineering education. He is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310x Product Management and ME305 Statistics for Design Researchers.Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "onthe-fly" A|B testing program to qualify software improvements.Mark is the Co-Founder and Managing Director of One Page Solutions, a consulting firm that uses the OGSP R process to help technology and branded product clients develop better strategic plans. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.

This is a pilot study of an instructional technique that teaches important solid mechanics concepts within the context of an entrepreneurship case study and lab. Students were tested preand-post the case study/lab experiences to determine changes in engineering and entrepreneurial content knowledge, entrepreneurial self-efficacy and career intent. Results show that students can increase their knowledge of targeted entrepreneurship concepts without diminishment of learning core engineering concepts. While the case study experience did not significantly change entrepreneurial career intentions it did grow students' perceived entrepreneurial self-efficacy (as measured by confidence in business skills), which can be a precursor to changing career intent. The case study experience also appealed to a broad spectrum of students with career interests ranging from working for a start-up to working for an established global business. The implications of entrepreneurial case study instruction are discussed.