Abstract:The research deals with the sustainable development of the Serbian and Slovenian countryside, under the influence of tourism progress. The article identifies the main rural tourism competitiveness in Serbia and Slovenia, as one of the essential factors of rural development in both countries, analyzing the main contributions and making a series of proposals to guide the future research agenda. The aim of the paper is to clarify around one obviously defined objective-to point out the competitiveness of sustainable rural tourism in typical post-socialist settings. The data for this study were collected using the Integrated Model of Destination Competitiveness to observe Serbian and Slovenian competitiveness in tourism. Determinants were assessed using a survey evaluating four demanding factors and 20 supporting factors, based upon a five-point Likert Scale. The results indicated that the friendliness of residents towards visitors, easy communication between them, together with quality of infrastructure and health facilities show the highest level of statistical correlation. These are the main propositions to start an initiative for the authorities in local communities to actively participate in sustainable rural development. The findings provide tourism stakeholders with relevant respondents' perceptions pertaining to the tourism development in non-urban areas.

The research involved a comparison of two case studies dealing with the perceptions of the local population to tourism. The effects and the control of tourism development were analyzed, as well as the availability of information on sustainable tourism and impact on the community in two national parks (NPs) in Serbia. The survey method was applied on a sample of 227 (NP Đerdap) and 210 (NP Tara) respondents. The survey results identified the strong positive perception of the presence of tourists among the two categories of respondents and also certain differences regarding economic benefits of tourism. Research also recognized a poor impact of tourism on the local community in terms of their knowledge and personal involvement. Education and employment in tourism industry were found to be strong factors affecting the residents’ perceptions. Some independent variables significantly predicted the level of local population’s support for tourism in both national parks (tourism impact on job creation, tourism impact on fostering a local culture, etc.). This comparative analysis provides inputs for directing future tourism programmes and devising a development policies adjusted to the needs of the local community.

This study assessed local residents' attitudes in Serbia toward the impact of agritourism in their surroundings, using a Tourism Impact Attitude Scale (TIAS). Till now, analysis of the impact of tourism on the attitudes of residents in rural areas of Serbia and other Balkan transitional countries is insuffi ciently researched. The analyzed items of the TIAS were grouped into four factors: personal and community benefi ts (grouped eight items); negative impacts (seven items); concern for the local tourism development (fi ve items); and general opinion about tourism development (three items). The factors explain 47.47% of the variance. Furthermore, the results showed that residents consider the possibility to have more money to spend as the most important impact of tourism development. It is followed by the support of local authorities to promote tourism development. The third relevant issue for the residents is related with encouragement of tourism in the local community. These are the key propositions to start an initiative for the local communities to actively participate in agritourism development. The results provide residents, tourism organizers and local authorities with important community perceptions pertaining to the agritourism's impact.