Mobility allows social communities to become a ubiquitous part of our daily lives. However, as users in such communities share huge amounts of personal data and contents, new challenges emerge with regard to privacy and trust. In this paper we motivate the necessity of advanced privacy enhancing concepts, especially for mobile communities and outline the approach of the PICOS project in order to elaborate such concepts. We explicate how we collected mobile community requirements and elaborated adequate concepts to address them. Finally, we conclude with details on how the concepts were prototypically implemented to demonstrate their feasibility, what distinguishes them from existing work, and how we intend to transfer the concepts to practice.

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Part 4: Phishing and Data SharingInternational audiencePrivacy and its protection is an important part of the culture in the USA and Europe. Literature in this field lacks empirical data from Japan. Thus, it is difficult– especially for foreign researchers – to understand the situation in Japan. To get a deeper understanding we examined the perception of a topic that is closely related to privacy: the perceived benefits of sharing data and the willingness to share in respect to the benefits for oneself, others and companies. We found a significant impact of the gender to each of the six analysed constructs

Online Social Networks form an increasingly important part of people's lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network's economic model. In this paper we describe the PICOS project's research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.

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