In Brazil, like in most Latin America countries, the educational system is basically composed of private and public education institutions. Public universities depend almost exclusively on tuition fees paid by the students. Public professors are insolvent, and very rarely provided with the resources they desperately need, whereas private professors are governed by service contracts and can be dismissed when the institution deems it necessary. These characteristics also highlight the difference in the teaching profile of public and private institutions. Public universities cherish the high degree and familiarity with research, because private universities value more for practice than theory, although they require academic qualifications of their professors. That said, this study aims identify and enhance student’s perception of what makes a good professor in the social science and highlight the differences between those who work in private and public universities. Through gathering data from undergraduate business students, we searched for educator’s characteristics considered positive or ideal for the learning process. This research used primary data resources collected through online survey. Technical analysis of content was used for interpretation of the results. Students from private universities look for professors who can link practice with theory. Most of the students from the public universities look for dynamic professors and that they respect them. A lot of students who apply for a public university do so because of the University’s reputation or for not paying.

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This research explores the value proposition of Brazilian non-profits (NPOs) to society, how donors and NPOs perceive value co-creation, and the elements required for value co-creation to occur in a donation context. This study includes case studies with managers and donors from three distinct non-profit organizations in the same sector. We conducted semi-structured interviews, report analysis, and direct observations. The interviews were recorded and typed up for content analysis using the MAXQDA software. The triangulation approach and multilevel data collection contributed to the research’s reliability and validity. NPOs propose value through marketing strategies, primarily by humanizing “sales techniques”. Donors perceive value co-creation as a beneficial collaborative result. Value co-creation is a way for non-profit organizations to achieve their missions of assisting patients or families in need. Although there is strong evidence of dialogue and transparency elements in the donor-NPO relationship, other factors, such as the individual’s background or empathy, stood out more in this context. Academically, this study contributes to the literature by elucidating the phenomena under multiple actor interaction regimes. Furthermore, most studies on value co-creation focus on customer participation and interaction in private organizational processes (i.e., innovation or feedback), leaving gaps for determining and exploring alternative forms of value co-creation. This gap was filled in this study.

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This work depicts a specific moment of doubt, disbelief, and frustration of PhD students in relation to business´ PhD programs. The purpose of this communication and viewpoint is to stimulate discusses and reflections about a common yet under-examined feeling experienced by many PhD scholars: Frustration. Some factors that cause this problem are also punctuated in the text.