AbstrakSalah satu bentuk populer strategi berkomunikasi adalah menggunakan humor. Meskipun telah banyak studi yang meneliti hubungan antara humor dan semantik dalam konteks periklanan, masih sedikit yang mendiskusikan hubungan antara cuitan (tweet) humor, komunikasi bisnis, dan pragmatik. Tujuan penelitian ini adalah untuk (1) menginvestigasi konstruksi cuitan humor berdasarkan delapan knowledge resources dan (2) mendiskusikan fungsi pragmatiknya. Penelitian ini menggunakan versi panjang dari General Theory of Verbal Humor oleh Attardo (Tsakona, 2013), yang dilengkapi dengan analisis fungsi teks oleh Brinker. Data penelitian terdiri dari 111 cuitan humor dari akun twitter resmi Burger King dari tahun 2016 hingga tahun 2018  yang telah diseleksi berdasarkan teori Style Humor Used (Martin, Puhlik-Doris, Larsen, Gray, & Weir, 2003). Pemilihan tahun tersebut didasarkan pada adanya korelasi positif antara penggunaan strategi humor di media sosial dengan peningkatan performa penjualan Burger King. Hasil penelitian ini adalah: (1) Burger King menggunakan konstruksi humor yang berbeda di akun cuitannya, terutama pada Script Opposition, Language Mechanism, Target, dan Konteks; dan (2) Cuitan humor yang digunakan Burger King mempunyai fungsi yang berbeda-beda, yaitu untuk mempersonalisasikan merek (2016), meminta pelangganan untuk melakukan sesuatu (2017), dan mempromosikan produk (2018).                                                    AbstractOne of the most popular forms of communication strategy is humor. Although various studies have accounted the relation of humor and semantics in advertisement context, relatively little has discussed the link between humor tweets, business communication, and pragmatics. Therefore, the main aim of this study is to (1) investigate the construction of humor tweets based on eight knowledge resources and (2) discuss its pragmatic function. The study applies the extension version of Attardo’s General Theory of Verbal Humor (Tsakona, 2013), complemented with Brinker’s text functional analysis. Selected based on style humor used (Martin et al., 2003), the data for the study consist of 111 humor tweets from Burger King Twitter account between the year 2016 and 2018. The three years are selected because there seems to be a positive corellation between the use of humor strategy in social media and Burger King’s sales during those years. A key finding is that Burger King: (1) applies different construction of humor in Burger King’s Twitter account, especially in Script Opposition, Language Mechanism, Target, and Context; and (2) uses different function of the humor tweets for personalizing the brand (2016), asking the customer to do some act (2017), and promoting the products (2018).

Grief is an intense feeling of loss. Studies on grief have often taken gender and psychological perspectives. This investigation adds to this extant body of literature, specifically scrutinizing the reactions of the characters in the movie Three Billboards Outside Ebbing, Missouri (2017) [1] to grief. It aims to analyze angerrelated tensions portrayed through symbolism and the violent outpouring of grief by the major characters of the movie. This study uses the qualitative research methodology to analyze data collected from particular scenes of the movie. This examination reveals that the male and female characters in the movie behave beyond the gender stereotypes that often describe males as more composed and restrained in their expressions of grief than women, who are said to be more openly articulate. Also, grief is symbolized in this film through the presence of specific elements such as the deer and the fire. Finally, this study also demonstrates two similarities that exist across gender constructs in the reactions to grief portrayed in the movie. Thus, the portrayal of grief in the movie is found to indicate that the American film industry no longer subscribes to clear-cut gender stereotypes in its depictions of bereavement.

The recent HBO series Big Little Lies has received much popular and critical acclaim for its exploration of several socially relevant themes including domestic violence. Achieving a nuanced portrayal of domestic violence, this television series grapples with the complex issue but does not quite expose its root. This short paper analyses the concept of masculinity, which is described by Connell (2005) as the practices and behaviors evinced by men and postulates that this social construct forms the fundamental reason for domestic violence. To support this argument, the paper highlights relevant examples from the television series and primarily investigates two themes: (1) why the ideal of masculinity becomes the ground that breeds domestic violence, and (2) how the conceptualization and articulation of masculinity influence social groups, particularly women and children. The present investigation of the series validates the view that socially constructed masculine traits such as superiority and dominance trigger violent tendencies in men who desire to sustain their control over their intimate relations. The ideal of masculinity also causes men to disregard the impact of their violent actions on others close to them. As a result, women and children are often physically and mentally victimized.

AbstrakFilm sebagai wacana sinematik dapat menjadi media untuk membahas hasil kerja sistem linguistik, fitur audio-visual, dan efek visual lainnya dengan menggunakan pendekatan pragmatik. Makalah ini bertujuan menganalisis wacana sinematik sebuah film dokumenter berjudul Audrie and Daisy, yang menggambarkan kronologi perundungan dan kekerasan seksual yang dialami oleh dua siswi sekolah menengah bernama Audrie dan Daisy, dengan menggunakan pendekatan pragmatik. Makalah ini menjelaskan bagaimana sistem linguistik yang berkaitan dengan penggunaan bahasa pada wawancara dan investigasi, sinematografi, dan mise-en-scene pada film berhubungan satu dengan yang lain sehingga menjadikan pesan dan isi cerita menjadi bermakna. Penelitian ini menggunakan metode penelitian kualitatif untuk mendapatkan gambaran dan pemahaman mengenai unsur-unsur penting dalam film. Tujuan dari penelitian ini tidak hanya untuk menunjukkan fitur-fitur wacana sinematik tetapi juga untuk menjelaskan makna tersirat dari fitur-fitur tersebut dalam film dan menganalisis tata organisasi film. Dalam pendekatan pragmatik dan wacana sinematik, gagasan mengenai verbal (suara diegetik) dan non-verbal (suara non-diegetik) berkaitan dengan multimodalitas film yang menjadikan pesan menjadi bermakna. Selain itu, hasil penelitian memperlihatkan bahwa film ini menggunakan pendekatan monochronicity untuk menyusun dokumen sinematografi.Kata kunci: Audrie and Daisy, analisis wacana multimodal, sistem linguistik, fitur audio visual, monochronocity Abstract A movie as a cinematic discourse can be a medium for examining the work of linguistic system, audio-visual features, and other visual effects by using the pragmatic approach. This paper aims to analyze the pragmatic and cinematic discourse in a documentary movie Audrie and Daisy, which portrays the chronology of bullying and sexual assault experienced by high school students, Audrie and Daisy. This paper describes how the linguistic systems which are related to the language used in the interview and investigation, the cinematography, and mise-en-scene of the movie can link to one another to make the message and the content of the story meaningful. This study employs a qualitative research method to gain insight and understanding of the significant elements of the movie. The purpose of this research is not only to point out the features of cinematic discourse but also to explain the meaning of the features in the movie and analyze the organization of this movie. Within the framework of pragmatic and cinematic discourse, the notion of verbal (diegetic sound) and non-verbal (non-diegetic sound) are connected to the multimodality of the movie to make a message purposeful. The documentary also utilizes the monochronicity approach to compose the cinematography document.Keywords: Audrie and Daisy, multimodal discourse analysis, linguistic system, audio-visual features, monochronicity