Service research emphasizes the relevance of consumers’ participation in the cocreation of transformative outcomes like health and well-being. However, in complex services, consumers’ limited operant resources and lacking resource integration efficiency hinder transformative value cocreation. Service research on mechanisms that facilitate well-being through efficient resource integration is sparse, but several disciplines elaborate cognitive interventions with that target. These interventions have been validated in various contexts. Nevertheless, concerns persist that they can hurt, rather than help, individual consumers. Overcoming such limitations requires an interdisciplinary effort. The present article outlines the new research area “transformative consumer interventions” (TCI) by integrating interventions theory, consumer psychology, and transformative service research in a health context. TCI provide theory-driven principles for the selection and design of interventions that facilitate operant resource integration in complex services. Additionally, we conceptualize consumer boosting, the first TCI-based intervention construct. Consumer boosts are efficient, context-specific, and personalized interventions that enhance individuals’ operant resources. Consumer boosting provides a pathway to transformative cocreation and alleviates the risk of unintended consequences and value co-destruction. This research illustrates that the transformative service domain stands to benefit substantially from getting involved in the discussion on consumer interventions and offers a unique perspective for further conceptual elaboration.

This paper investigates in what way the Christian Trinity is the ‘causa et ratio’ of creation, as Thomas Aquinas states it in the prologue of his Commentary to the Sentences of Peter Lombard. Of particular importance for this project is a better understanding of the Thomist esse commune as a completum et simplex, sed non subsistens (De Potentia 1.1 c). In dialogue with the Neoplatonic tradition is shown how Aquinas absorbs all Neoplatonic intermediary principles into the esse commune and opens up the understanding of creation as a structured act of love: Creation is the giving of being (esse), by which the Creator makes himself present to his creatures, in order to grant them their subsistence. It is shown how the non-subsisting esse commune is an analogue to the divine essence which only subsists in the divine persons, starting with the Father. This explains the thoroughly personal character of metaphysics.

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