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AbstractSeeks to investigate the conceptualization and measurement of service quality and its importance to the dive tourism industry. It reports the findings from a recently conducted study of dive tourist perceptions of service quality as they relate to a tour operator running tours on an artificial reef dive experience in Western Australia. The study also assesses the importance assigned by consumers to the various service quality attributes relative to those perceptions. The results are of significance to operators in that they identify clearly the managerial implications of providing a quality service during the dive tourism experience.
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This exploratory study examines experience engineering at select tourist sites of the D-Day landing area in Normandy, France. Using Holt's 1995 typology of symbolic consumption as an interpretive frame, a number of significant museums, cemeteries, gun batteries, beaches and plinths were examined. Interactions with the public at these sites including the introspection of five academics were compiled, compared and interpreted. The experiences of D-Day visitors were then considered in relation to the range of consumption metaphors afforded by Holt's model. The results are consistent with Holt's explanation of symbolic consumption. These rich and nuanced examples of experiential consumption are typified by the four consumption metaphors of Holt's model; namely, Experience, Integration, Play and Classification. By doing this the widespread practise, scale and techniques of experience engineering by site managers/curators is evident. The differing and inconsistent staged authenticity by stakeholders and curators invites implicational consideration.
ARTICLE HISTORY
This study compares the efficacy of computer and human analytics in a commemorative setting. Both deductive and inductive reasoning are compared using the same data across both methods. The data comprises 2490 non-repeated, non-dialogical social media comments from the popular touristic site Tripadvisor. Included in the analysis is participant observation at two Anzac commemorative sites, one in Western Australia and one in Northern France. The data is then processed using both Leximancer V4.51 and Dialectic Thematic Analysis. The findings demonstrate artificial intelligence (AI) was incapable of insight beyond metric-driven content analysis. While fully deduced by human analysis the metamodel was only partially deduced by AI. There was also a difference in the ability to induce themes with AI producing anodyne, axiomatic concepts. Contrastingly, human analytics was capable of transcendent themes representing ampliative, phronetic knowledge. The implications of the study suggest (1) tempering the belief that the current iteration of AI can do more than organise, summarise, and visualise data; (2) advocating for the inclusion of preconception and context in thematic analysis, and (3) encouraging a discussion of the appropriateness of using AI in research.
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