Certification provides a way to demonstrate the positive impacts of sustainable forest management (SFM) on ecosystem services. Ecosystem services provide society with a wide range of benefits, from clean water and carbon sequestration to the production of wood and non-wood products. This study evaluates forest owners’ and managers’ perceptions of forest certification as a tool to support SFM and forest ecosystem services in Slovakia. The questionnaire survey focused on the understanding of the concept of SFM, the objectives of forest certification schemes, and especially on the examination of the perceptions of 288 PEFC- and FSC-certified forest owners and managers on how forest certification helps to support individual ecosystem services. Among the important factors influencing the level of understanding of forest certification and its role in ensuring forest ecosystem services is the size of the managed forest area and the implemented certification scheme. The results of this study indicate that forest certification is positively perceived as a supporting tool for ecosystem services, and certified forest owners are sufficiently aware of the objectives of SFM. Regardless of the size of the managed forest area and the type of the implemented certification scheme, forest certification is mainly perceived as a tool which improves the company image and represents a commitment to environmental responsibility while promoting SFM. Certified companies managing large forest areas see the role of certification as being more significant in ensuring selected ecosystem services, in particular, the provision of woody biomass and water. However, in general, forest certification is mainly perceived as a supporting tool for the ecosystem services related to the control of erosion, soil formation, and natural composition, as well as the function of species and ecosystem diversity, followed by the provision of aesthetic, scientific, and educational values.

The idea of sustainable development links business, environmental and social objectives into one integrated effort aiming to meet a common goal. Due to the influence of current developments in customer behaviour companies revise their business strategies towards more sustainably oriented ways of production, business practices, resource efficiency, waste disposal, building partnerships, communication effectiveness etc. Market with telecommunication services is affected by technology development. Growing demands of customers result in re-evaluation of marketing routine. The main purpose of the research is to identify the change in customers’ approaches and satisfaction with offered products, enterprise processes, and business strategy as a result of implementing Customer Relationship Management in 2014 and subsequently in 2018 with the dependence on socio-demographic characteristics. Customers’ opinions were investigated using a questionnaire. Respondents were selected by direct sampling with contingent valuation. Sample set consisted of 3,282 respondents. Following the results, the fact that there are changes in approaches of customers in investigated areas in terms of gender and age as a result of implementing the Customer Relationship Management can be stated. The customers’ satisfaction with provided services improved. In order to serve the new and constantly evolving needs of the growing number of customers who care about social and environmental issues, the companies are required to permanently monitor their performance on the market and incorporate customer feedback as in input for evaluation of their internal processes. In terms of marketing, positive changes in approach, satisfaction with the quality of provided services and reduced service time were observed. In terms of business strategy, the changes in connection strategy, the effect of customer-driven strategy and services provided by call centres abroad are perceived in positive way. Keywords: sustainability, economical sustainability, marketing, Customer Relationship Management, telecommunication company.

The article focuses on CSR 2.0 concept (Corporate Sustainability and Responsibility) in context with concept of a circular economy and responsible consumer. The main goal of CSR 2.0 is an improvement of the quality of life for all people in the world. This concept perceives consumers as global citizens. The basic principles of CSR 2.0 are Creativity (C), Scalability (S), Responsiveness (R), Glocality (2) and Circularity (0). The companies which implement CSR 2.0 can bring innovative solutions to most pressing social, environmental and ethical problems and challenges in the world. Responsible and conscious consumers can engage in the process of implementing CSR 2.0 by their willingness to collaborate and participate in the marketplace and corporate world. The aim of this paper is to look at the consumer from the “Glocality and Circularity perspective” according to the basic principles of CSR 2.0 in the condition of the Slovak Republic. To fulfil this aim, we conducted a survey of 1061 Slovak inhabitants. The results show the profile of our respondents according to their local actions (environmental actions, buying ethical products etc.) and their profile/activities regarding their participation on circularity (e.g. recycling, re-using, sharing etc.).

This paper is aimed at the definition and description of the process of green purchasing and its application in companies. Green purchasing represents a purchase of environmentally friendly products and services and includes the selection of contractors and the setting of environmental requirements in a contract. In more detail the paper presents approaches and methods used by companies in selecting their suppliers, requirements for implementation of environmental management systems and selection criteria. Additionally, it provides examples of purchase of paper and wood products originating from sustainable resources.