If you let a television set through your door, life can never be the same again. (Daily Mirror, 1950) Sixteen years after Slovenia's secession from Yugoslavia, popular political debates in the country still revolve around the question of who should be given most credit for the political changes that led to the independent republic being established. In a political sense it is appealing to ascribe 'national heroism' to one person or another, and later to exploit their symbolic political capital, but the invention of such figures adds little to an understanding of the collective changes that had already started decades before. This article intends to avoid an emphasis on human actors and will instead focus on one of the most influential non-human actors (Latour, 1999) of modern times -television. Our epistemological framework utilizes Latour's paradigm which understands society (in the narrow sense of human organization) as a collective (as society in a broader sense, including humans and non-humans). In this sense, our view attributes the ability to bring about social change not only to human actors such as journalists, editors, politicians or privileged voices of other individuals who appear on screen, but also to the apparatus itself -to televised images, to the modes of their dissemination and to all televised cultural production in Bourdieu's sense (1993).Although the causal relationship between television and social change is complicated, there is strong evidence that popular cultural forms can hold immense potential for changing social and cultural milieus (Eyerman and
The article argues for the audience studies, which draws on the analysis of artifactual, spatial, temporal, and sensorial aspects of media consumption and builds on, that is, the so-called medium theory and theory of practice in sociology. In the second part of the article, we interpret the results of a qualitative empirical study regarding the daily use of media technology among young people, aged between 19 and 29 years. The study finds that circumstances, under which digital media have colonized all spheres of public life and under which online social life has become completely naturalized, have led to constant online connectivity as well as highly fragmented and dispersed communication practices of users moving between different media. The analysis of media consumption diaries points to radical mediatization, which plays an important role in the changing generational structure of feeling.
The radical break between two national contexts in 1991, when Slovenia seceded from Yugoslavia, and Slovenia’s integration into the European Union in 2004, has brought changes to the collective memory of the Slovenian nation. In this article, I investigate how Delo, a major Slovenian daily newspaper, has been involved in memory struggles to present new memorial discourses that are in accordance with the new national politics. A large part of the common Yugoslav past has been reinvented for the present political and ideological purposes of European integration, whereby the Second World War and the Partisan movement, which once signified a common Yugoslav life, have become a contested issue. The focus of the critical narrative analysis is put on those general narrative templates that underlie specific news narratives about the Second World War and socialist Yugoslavia. Over the last 25 years, dominant media have strengthened memory struggles in the Slovenian public realm and have created revisionist narratives of the Second World War and the post-war past.
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