The growth of Internet, Social Network Services (SNS) and the utilization of Information Technology (IT) is spreading in tourism industry. Since information has high value in this area, Colombian population and tourism are increasing, thus it is required to improve the resources' administration, this involves transforming conventional cities into smart cities with the implementation of information and communication technologies (ICT) and the use of IoT which allows the interconnection of things with the internet. The smart tourism is explained as a holistic approach that provide tour information, service related to travel, such as destination, food, transportation, hotel reservation, travel guide, conveniently to tourists through IT devices. In our research, we focus on the Colombian Tourism and from a literature review about the topic, proposing a tourism content for app development we propose a way for promoting it, taking different tools from some smart cities that allow to advance in the sector.