Physiological measures have traditionally been viewed in social psychology as useful only in assessing general arousal and therefore as incapable of distinguishing between positive and negative affective states. This view is challenged in the present report. Sixteen subjects in a pilot study were exposed briefly to slides and tones that were mildly to moderately evocative of positive and negative affect. Facial electromyographic (EMG) activity differentiated both the valence and intensity of the affective reaction. Moreover, independent judges were unable to determine from viewing videotapes of the subjects' facial displays whether a positive or negative stimulus had been presented or whether a mildly or moderately intense stimulus had been presented. In the full experiment, 28 subjects briefly viewed slides of scenes that were mildly to moderately evocative of positive and negative affect. Again, EMG activity over the brow (corrugator supercilia), eye (orbicularis oculi), and cheek (zygomatic major) muscle regions differentiated the pleasantness and intensity of individuals' affective reactions to the visual stimuli even though visual inspection of the videotapes again indicated that expressions of emotion were not apparent. These results suggest that gradients of EMG activity over the muscles of facial expression can provide objective and continuous probes of affective processes that are too subtle or fleeting to evoke expressions observable under normal conditions of social interaction.

Development of the Iowa Infant Feeding Attitude Scale (IIFAS) is described. In Study 1, a set of 17 items was selected on the basis of responses by 125 postpartum women. Analyses of the reliability and validity were then conducted. In Study 2, these analyses were replicated using data from an independent sample of 130 postpartum women. Study 3 involved an analysis of the ability of scores on the IIFAS to predict duration of breast‐feeding among a sample of 725 women who had initiated that method of feeding their babies while in the hospital. Limitations of this research and possible future uses of the IIFAS in studies addressing the determinants and consequences of infant‐feeding attitudes are discussed.

Jaynes' elaborate theory of the evolution of human consciousness speculates that unconscious language use by the right hemisphere produced frequent auditory hallucinations in primitive people [1]. Jaynes offers some explanation as to why hearing voices would now be less common. It is parsimonious, however, to predict that hearing voices is still common, although usually unreported, in the modern normal population. Some clinical literature gives support to this prediction. This study tested the prediction by means of surveying 375 college students with a two-part questionnaire. The first section presented fourteen different examples of auditory hallucinations and asked whether the subject had experienced such occurrences. The second section asked for information concerning the characteristics of any hallucinated voices and for information about the subject that might relate to cerebral laterality. The results support the prediction that hearing voices is common within the normal population. Overall, 71 percent of the sample reported some experience with brief, auditory hallucinations of the voice type in wakeful situations. Hypnagogic and hypnopompic hallucinations were also reported. The most frequent incidents were hearing a voice call one's name aloud when alone (36%) and hearing one's thoughts as if spoken aloud (39%). Interviews and MMPI results obtained from twenty selected subjects suggested that these reports of hearing voices were not related to pathology. Further findings of a significant relationship between high rates of auditory hallucinations and the extent to which subjects reported skills in music, art, and poetry were interpreted as weak support for Jaynes' speculation that right hemisphere activity may account for auditory hallucinations. Overall, the results are seen as supportive of several of Jaynes' theoretical points.

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