Organizationperformance is the most effective means identity is created through it. Awareness performance of all aspects of an organization is vitalfor managers' decisions. To achieve this awareness should performance correctly measured and are discussedas understandably. Organizational identity is a strategic tool for achieving objectives and vision. Organizational identity is related to experiences and ideas in general member have about organization. In this study,explain to importance of organizational identity and its issues and alsoits effects in organizational performance. This way its importantbe taken into consideration more than ever.

Problem statement: Safety culture is a complex structure in an organization that includes values and attitudes, most of which are potentially changeable and related to actual accident behavior. In this study, the components of safety culture included organizational commitment, management involvement, employee empowerment, reporting system and rewarding system. Approach: The numbers of occupational injuries in industries have steadily increased during recent years. The major objectives of this study were to evaluate the safety culture and to analyze the difference in safety culture in the metal products industry in Iran (Guilan province) with regard to companies' age. Metal products industry was chosen because of the higher occupational injuries rates amongst the industries in Iran. Results: The companies were chosen based on their age. A total of 714 respondents from 14 companies participated in the survey. The method used in this study was a questionnaires quantitative type based on a Lickert scale and the data collected were analyzed statistically. The one-way ANOVA was used to test for significant difference in safety culture in the metal products industry with regard to companies' age. The results showed that safety culture was not strong based on the mean for average score of 2.58 which was less than 3 compared to the possible maximum of 5. One-way ANOVA analysis revealed that there was a significant difference among safety culture with respect to companies' age. New companies had stronger safety culture compared to older one. Conclusion: Based on the findings the hypothesis of this study is accepted. This study also indicated that the safety culture in the metal products industry in target population group was not strong however, can be improved through improvement of its five components.

Many organizations believed that one of their most valuable assets is brand of products and their services. Many researchers pointed out this subject that creating a powerful brand is one key factor for achieving competitive excellence and long-term survival in the market. A proper brand can strengthen his intention for shopping by stability in mind of consumer. Therefore the main goal of research is effect of awareness, association and perceived quality of retailing on shopping intention regarding mediating role of loyalty to retailing (case study: Najm hypermarket in Rasht city). Current research is applied one and regarding classification of research based on the way of data collection it is descriptive. Statistical society of research is all customers of Najm hypermarket in Rasht. Regarding that number of considering sample based on having the best condition is chosen for presenting proper information so sampling method is improbable and purposeful sampling method. For determining number of sample Cochran formula of unlimited society has been used and number of calculated sample is 352 customers of this shop. Tool of data collection in this research is standard questionnaire that has been designed by Das in 2014. For considering hypothesis of research confirming factor analysis and structural equation modeling has been used. Result of research denotes positive and meaningful effect of dimension of retail especial value on shopping intention. On the other hand effect of association of retailing, awareness of sale and perceived quality of retailing on customer's loyalty was confirmed. Keywords: Shopping intention, Retail specific value, Hypermarket, SEM ALIŞVERİŞ NİYETİ ÜZERİNDE ALGILANAN KALİTENİN PERAKENDE SİSTEMİNDE FARKINDALIK, DERNEK VE PERAKENDE ETKİSİNİN ROLÜ (VAKA ÇALIŞMASI: RAŞT İÇİNDE NAJM HIPERMARKET)ÖZ Birçok kuruluş kendi en değerli varlıklarından biri ürün ve hizmetlerinin marka olduğuna inanılmaktadır. Birçok araştırmacı, güçlü bir marka yaratma pazarda rekabetçi mükemmellik ve uzun süreli sağkalım elde etmek için bir anahtar faktör olduğunu bu konuyu işaret etti. Uygun bir marka tüketicinin zihninde istikrar

Background: Fire is one of the potential dangers that threatens human activities more and more. Given that, this study sought to introduce the factors preventing the spread of fire in hospitals to policymakers through prioritization based on the techniques of applied mathematics (multi-attribute decision-making technique). Methods: This study consisted of two stages. In the first stage, through a comprehensive review of studies, factors preventing the spread of fire were identified, and then in the second stage, based on the experts’ opinions, the attributes affecting the prioritization and their weights were determined. Finally, based on the Simple Additive Weighting (SAW) model, the final prioritization was done for five types of hospital buildings. Results: Based on the literature review and experts’ opinions, seven factors and four attributes were identified. The most important factors were “the use of safety architecture and equipping with appropriate emergency exit accesses according to the standard” in highrise hospitals, “continuous firefighting training of the personnel” in wide hospitals, “use of fire extinguishing systems (automatic and manual)” in subsurface hospitals, “use of fire extinguishing systems (automatic and manual)” in combined hospitals, and “continuous firefighting training of the personnel” in portable hospitals. Conclusions: Fire safety is not limited to the installation of a manual fire extinguisher, but for fire safety, especially in hospitals, all aspects should be considered, including the architectural form of the building, how the materials and equipment in the building caught fire, fire behavior in terms of heat transfer, the firefighting training of the personnel, recognition, and application of modern and ready-made equipment for smoke ventilation systems and fire products, automatic and manual fire alarm systems, and extinguishing systems to prevent the spread of fire.

No abstract