This scientific study considers the issues of assessing the role of creative potential in the project management process to implement company strategies. The relevance of the subject matter is determined by the need to introduce creative solutions to improve the quality of company management in the context of implementing the selected management strategies. The purpose of this study is to determine the role of the company's creative potential upon managing the company's projects and expanding the potential opportunities for the implementation of its development strategy. The leading approach in this study is a combination of analytical and logical research methods of the subject matter. Identifying the role of creative potential in the functioning of a company, regardless of its sector, and setting the main aspects of innovative activity within the company in implementing creative solutions in its operation, constitutes the main results obtained in this study. Possibilities for further studies in this area are necessitating for in-depth researching options and prospects of introducing innovative solutions into the management processes of various companies, regardless of their sector, in the same way as studying the influence of such creative potential on companies growth and their transition to a new level of development strategy.

In this article for the first time, we have built a model for assessing the economic potential of a transport enterprise, taking into account the production, financial, labor, information and innovative potential of the enterprise. We proposed our grouping of indicators of the effectiveness of the economic potential of the enterprise by its components. We have systematized various indicators, which allows us to clearly see the development of a particular aspect of the enterprise and track the dynamics of changes in each group of indicators separately. We applied an integrated approach to assess the economic potential of an enterprise based on the hierarchy analysis method and the matrix method. We calculated the total economic potential of the enterprise using the Verhulst Equation. The methodological approach developed by us to assess the economic potential of a transport enterprise-provides a systematic process of control, monitoring the effectiveness of the economic potential with goals and groups of indicators. This research methodology can be used to assess the economic potential of an enterprise, despite its specific business environment.

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